IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

ICYMI: IAB Europe explains agentic ad scaling - and why it's harder than it looks #IABEurope #Advertising #AdTech #DigitalMarketing #AutonomousAds

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

ICYMI: IAB Europe explains agentic ad scaling - and why it's harder than it looks #IABEurope #Advertising #AdTech #DigitalMarketing #AutonomousAds