Most “signals” today are modeled—yet attribution is still treated as truth. The smarter shift is #incrementality. Marketers must ask: what lift is this channel actually creating? So many pearls of wisdom from Simon Poulton on the #B2BInfluencePodcast. New episode: zurl.co/54FQX
AI agents aren’t the story—buyer questions are. They expose the gap between what brands say & what buyers need. Simon Poulton’s take: That’s your #marketing & #measurement edge. Smart insights on the #B2BInfluencePodcast - full episode here: zurl.co/K6wHj
The shift to LLM-driven discovery is already here—agentic lead gen is next. Thank you, Simon Poulton, for your smart insights into what marketers need to do as buyers start transacting in these environments. New #B2BInfluencePodcast episode: zurl.co/BApF1 #performancemarketing
As AI transforms the marketing landscape, the brands that grow are purpose-driven, accountable & grounded in real relationships. Check out 5 proven #growthstrategies that marketers need now -- shared by GTM expert/growth leader Paul David on the #B2BInfluencePodcast: zurl.co/18mxg
Literal Humans' #strategicgrowth assessment analyzes 9 areas of a client’s business – from leadership to sales cycle & more. The resulting data fuels their projects. Paul David shares his proven #growthstack insights. Full #B2BInfluencePodcast episode here: zurl.co/OFwRt
The shift from SEO to #GEO has big implications for #B2Bthoughtleadership. As discovery moves toward answer engines, content that’s structured to be surfaced & cited will expand reach & reinforce brand authority. Thanks, Todd Lebo, for joining us on the #B2BInfluencePodcast: zurl.co/cDv2L
Restaurants are using AI to analyze what diners leave on their plates, guiding managers to refine portion sizes & reduce waste. A surprising real-world use of AI data. Todd Lebo/Ascend 2 shares the details on the #B2BInfluencePodcast. #AIinBusiness Full episode here: zurl.co/wGC82
Great thought leadership starts with original insight. On the #B2BInfluencePodcast, Todd Lebo/Ascend2 explains why proprietary research gives marketers credible data, differentiated perspectives & content that can scale across audiences. Full episode here: zurl.co/HOJNR
We're always looking for leaders in the B2B marketing space to join us on the #B2BInfluencePodcast, where we spotlight marketing innovators driving growth & transformation. Sign up to be our next guest: zurl.co/Pdlpz
#B2Bmarketing
If you're a leader making waves in the B2B marketing space, then we want you on the #B2BInfluencePodcast, where we spotlight marketing innovators driving growth & transformation.
Join our list of esteemed guests here: zurl.co/BRJkX
#B2Bmarketing
A rock-solid B2B brand strategy now requires two layers: A clear “keynote” message at the company level and tailored “breakouts” for specific audiences. Relevance truly lives in the details. Insightful discussion with Jed Morley on the #B2BInfluencePodcast – check it out. #B2Bbrandstrategy
Are you a leader making waves in the B2B marketing space? 👉 Join us as a guest on the B2B Influence Podcast, where we spotlight marketing innovators driving growth & transformation in industries that market to SMBs.
Apply now: zurl.co/l0dkJ
#B2Bmarketing #B2BInfluencePodcast
If you haven’t yet made the leap into AR media activation, here are 6 quick #B2Bmarketing takeaways from a conversation with an expert in this fast-emerging movement – definitely a must-read: zurl.co/vIoWn
#B2BInfluencePodcast #AugementedReality #AR
If you haven’t yet made the leap into AR media activation, here are 6 quick #B2Bmarketing takeaways from a conversation with an expert in this fast-emerging movement -- definitely a must-read: zurl.co/DUT5e
#B2BInfluencePodcast #AugementedReality #AR
Are you a leader making waves in the B2B marketing space? 👉 Join us as a guest on the B2B Influence Podcast, where we spotlight marketing innovators driving growth & transformation in industries that market to SMBs.
Apply now: zurl.co/Z9QPs
#B2Bmarketing #B2BInfluencePodcast
Enlightening discussion on the essential #websiteperformance tips every #B2B marketer needs now: Meeky Hwang, zurl.co/hqlHu CEO/founder talks continuous auditing & automated testing, affordable enterprise-grade tools & more -- on the #B2BinfluencePodcast.
If you haven’t yet made the leap into AR media activation, here are 6 quick #B2Bmarketing takeaways from a conversation with an expert in this fast-emerging movement -- definitely a must-read: zurl.co/nAwHj
#B2BInfluencePodcast #AugementedReality #AR
Domain intelligence is a vital #B2Bgrowth engine & nobody knows that better than Blake Sitney of Profound Networks. So interesting to talk with him about using it to identify digital-first companies, enhance sales & marketing & elevate MDM. Listen on Spotify: zurl.co/cvI22
#B2BInfluencePodcast
Domain intelligence is a vital #B2Bgrowth engine & nobody knows that better than Blake Sitney of Profound Networks. So interesting to talk with him about using it to identify digital-first companies, enhance sales & marketing & elevate MDM. Listen on Spotify: zurl.co/cvI22
#B2BInfluencePodcast
What an enlightening discussion with Meeky Hwang, zurl.co/trEq5 CEO/founder, on the essential #websiteperformance tips every #B2B marketer needs now, from continuous auditing & automated testing to affordable enterprise-grade tools & more -- on the #B2BinfluencePodcast.
From aligning audience strategy with technology & UX to preventing issues before they occur, here are 6 essential #websiteperformance lessons--shared by a top digital dev expert who guides brands in building resilient, scalable platforms for growth.
zurl.co/7nef0
#B2Bmarketing #B2BinfluencePodcast
From unpacking why “proof over persuasion” wins to shedding light on how AI is reshaping discovery & the human side of #martech transformation, our #B2BInfluencePodcast interview with Nikos Lemanis is a must-watch for #B2B marketers.
Listen on Spotify: zurl.co/cvI22
Every B2B marketer running paid campaigns, driving targeted traffic, or relying on digital experiences to convert prospects needs to hear these critical #websiteperformance lessons from Meeky Hwang, CEO/founder of Ndevr.io coming soon on the #B2BinfluencePodcast.
#B2Bgrowth
Too often, marketing teams treat symptoms instead of fixing what’s really broken. ⛓️
Here are 7 strategies every B2B marketer can use to uncover root causes, close performance gaps & drive measurable impact—faster. zurl.co/nXu8S
#performancemarketing #B2Bmarketing #B2BInfluencePodcast
From balancing personalization with privacy to navigating regulations like HIPAA & measuring what matters, #healthcaremarketing is a heavy lift. Aaron Strout shares proven strategies for connecting meaningfully with patients & providers.
Listen on Apple: zurl.co/vlJhh
#B2BInfluencePodcast
Too often, marketing teams treat symptoms instead of fixing what’s really broken. ⛓️
Here are 7 strategies every B2B marketer can use to uncover root causes, close performance gaps & drive measurable impact—faster.
zurl.co/xcdyX
#performancemarketing #B2Bmarketing #B2BInfluencePodcast
From unpacking why “proof over persuasion” wins to shedding light on how AI is reshaping discovery & the human side of #martech transformation, our #B2BInfluencePodcast interview with Nikos Lemanis is a must-watch for #B2B marketers. Listen on Spotify: zurl.co/cvI22
Domain intelligence is a vital B2B growth engine: Profound Networks Founder & CEO Blake Sitney reveals how to use it to uniquely identify digital-first companies, enhance sales & marketing & elevate master data management. Listen on Spotify: zurl.co/cvI22
#B2BInfluencePodcast
Are you a leader making waves in the B2B marketing space? Join us as a guest on the B2B Influence Podcast, where we spotlight marketing innovators driving growth & transformation in industries that market to SMBs.
Apply now: zurl.co/MkQlv
#B2Binnovators #B2BInfluencePodcast
From balancing personalization with privacy to navigating regulations like HIPAA & measuring what matters, #healthcaremarketing is a heavy lift. Aaron Strout shares proven strategies for connecting meaningfully with patients & providers.
Listen on Apple: zurl.co/f6GrC
#B2BInfluencePodcast
