Vermont tourism official tells House tourism drives $4.2 billion but asks for no new FY27 funding Commissioner Heather Pelham told the House Commerce & Economic Development Committee that 16 million annual visitors generate $4.2 billion in direct spending and about $300 million in direct taxes; the Department of Tourism & Marketing is not requesting new FY27 funding and highlighted targeted ad campaigns, a BIPOC visitation strategy and the GROW relocation program.

Vermont's tourism fuels an astonishing $4.2 billion in business spending each year, yet the Department of Tourism & Marketing isn't asking for new funding in FY2027.

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