Southwest killed "Bags Fly Free" after 54 years. Their own data said it was a $300M mistake. Then they posted a meme. Full autopsy inside. 💀

thisweekinsocialmedia.com/p/marketing-autopsy-when...

#SouthwestAirlines #BagsFlyFree

I’ve been flying domestics on @Southwest for 30 years. Getting rid of #BagsFlyFree and adding credit expirations and assigned seating (if you follow the easy directions 9/10 times you could get A group) where is your #differentiator? You’re just like other airlines. #WhatAShame.

After 58 Years, Southwest Airlines Announced Its Biggest Change Yet. It All Starts Today Bags may no longer be free, but the business lessons usually are.

#Southwest destroys model. See too much money on the table.

Destroys to village to save it.

#BagsFlyFree

www.inc.com/bill-murphy-...

A sign posted by Southwest Airlines that reads "We love free bags, but many look alike. Please check the tag on your bag. Thanks!"

... But private equity doesn't like free bags. #Southwest #BagsFlyFree #PrivateEquity

Yesterday I was thisclose to getting 2 tix on SWA bc of their #BagsFlyFree, then I 🧐:
🛩️ their planes are Boeing
🛬 you’ll ran off the MDW runway with me on board one winter night
✈️ my miles are AA and they were still cheaper, if I decided I needed to check a bag
😜 you’ll FA not funny

#LongWeekend

#BagsFlyFree was why we flew #Southwest - for real, don’t know what’s more insulting, that their activist board is juicing profits at the expense of the customer experience or that they’re implying that this is what their customer wants and expects

#Southwest today announces it's going to charge for checked bags. Remember their TV ads #BagsFlyFree? "We love bags" "Why would anybody pay to fly in here?"
www.youtube.com/watch?v=Cfy2...