Marketing used to be reactive. Now, it’s predictive.

At ADage, we use behavioral and psychographic signals to know who’s ready before they reach out. That means fewer wasted impressions – and more qualified leads at the right moment.

#PredictiveMarketing #BehavioralSignals #SeniorLivingSales

Takeaways — How to Spot a Social Fake
#MediaLiteracy #SpotTheFake #BehavioralSignals

Recap — Trolls Win When You Think They're Just Loud
#TrollTactics #NarrativeWarfare #BehavioralDetection #PostTruth

Behavior Over Bots — Why Machine Learning Works
#TrollDetection #MachineLearning #BehavioralSignals

The 90% Accuracy Test — Patterns You Can’t Fake
#DisinfoDetection #BehavioralFingerprint #TrollOps

You won’t spot everything.
But you don’t have to.

Just slowing down—asking what feels real versus what performs real—puts you ahead of the game.

#MediaLiteracy #BehavioralSignals #SocialEngineering #PostTruth

#DisinfoDetection
#PlatformResponsibility

Detection at Scale — What This Means Going Forward.

"The future of disinformation defense isn’t just better content.

It’s better signals.
Better detection."

#BehavioralSignals #PostTruth

🧵👇

The future of disinformation defense isn’t just better content.

It’s better signals.
Better detection.

And systems that don’t reward deception in the first place.

#DisinfoDetection #PlatformResponsibility #BehavioralSignals #PostTruth

#TrollDetection #MachineLearning #BehavioralSignals

Researchers trained a machine learning model on tweet behavior, not content.

Why?
Because trolls change what they say.
But they struggle to fake how they act.

This is the shift in how we detect disinfo.

Not by catching lies.
But by catching inauthentic behavior.

Because behavior is harder to fake than content.

#TrollDetection #Disinformation #BehavioralSignals #PostTruth