Bettear Enters the U.S. Market, Appoints Kent Cawthorne to lead the Auracast™ Revolution in Professional AV
TEL AVIV, Israel and NEW YORK, Feb. 17, 2026 /PRNewswire/ — Bettear, a pioneer in professional Auracast™ broadcast audio solutions, today announced the official launch of Bettear Inc., its U.S. entity, marking a defining milestone in the company’s global expansion strategy. As part of this strategic move, Bettear has appointed Kent Cawthorne as General Manager, Americas, to lead the company’s operations across the Americas and accelerate the adoption of Bettear’s professional Auracast™ solutions across key vertical markets. Founded nearly six years ago with a mission to transform everyday experiences for the hundreds of millions of people worldwide who are hard […]
