ICYMI - John Curtice on why the election polls were wrong: https://www.youtube.com/watch?v=yabiXMQQFGc #BigDataElection #Pollgate
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Worth watching John Curtice on why the polls got it wrong #pollgate #BigDataElection https://www.youtube.com/watch?v=yabiXMQQFGc @britac_news @PolStudiesAssoc
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Here's a video of @debmattinson speaking at the #BigDataElection event on the power of small data & why Labour lost https://www.youtube.com/watch?v=CC6RYFe5lGI
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Here are the 5 possible reasons for #pollgate given by John Curtice at #BigDataElection today https://x.com/vailamcclure/status/618440963690754048
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Thanks @debmattinson @rchlgibson4 @federicacocco @carljackmiller @Megan_Lucero @WhatScotsThink John Curtice for speaking at #BigDataElection
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Obama campaign able to micro target emails to individual voters on controversial topics such as contraception @rchlgibson4 #bigdataelection
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Around 5% of voting age population contacted by parties by email @rchlgibson4 #BigDataElection
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Relatively small number of voting age population were engaging with political parties through social media @rchlgibson4 #BigDataElection
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Labour won the Twitter war, Conservatives won on Facebook @rchlgibson4 #BigDataElection
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Parties certainly sought to extract data and mobilise voters thru their websites @rchlgibson4 #BigDataElection
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Many were on @twitter @rchlgibson4 #BigDataElection
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12% of candidates had no web presence. Only 41 had independent site @rchlgibson4 #BigDataElection
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We see the rise of online for community organising in 2010 election @rchlgibson4 #BigDataElection
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A #BigDataElection would require a move towards data capture, extraction & targeting @rchlgibson4 It happened in US - did it happen in UK?
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Charting the changes in political campaigning away from single campaign towards micro targeting voters @rchlgibson4 #BigDataElection
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Lots of @UKLabour messages landed but no consistency so didn't add up to much @debmattinson #BigDataElection
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Long term economic plan was dull but the message landed @debmattinson #BigDataElection
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Policy was not very much of interest despite what people say they want @debmattinson #BigDataElection
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National campaign seemed to matter more than local campaign (contra @uklabour strategy) @debmattinson #bigdataelection
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Used focus groups tracked thru election with an app for them to diarise their experiences @debmattinson @BritainThinks #BigDataElection
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1992 election @debmattinson was in charge of Labour polling - as a result learnt to trust focus groups more #BigDataElection
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Today we are expecting 170 people @RoyalStatSoc to discuss the #BigDataElection www.statslife.org.uk/events/events-calendar/e... @PolStudiesAssoc @britac_news
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#BigDataElection tomorrow has great speakers - @debmattinson @rchlgibson4 @federicacocco @Megan_Lucero @carljackmiller & John Curtice
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We have our awesome #BigDataElection event tomorrow in association w/ @PolStudiesAssoc & @britac_news www.statslife.org.uk/events/events-calendar/e...
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And if you like that post, come to our (nearly already full) #BigDataElection event with exit poll guru John Curtice: www.statslife.org.uk/events/events-calendar/e...
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Excited that exit poll guru John Curtice is joining our panel at #BigDataElection - www.statslife.org.uk/events/events-calendar/e... @PolStudiesAssoc @britac_news
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So what did you make of the #BigDataElection? Come discuss with @PolStudiesAssoc @britac_news @RoyalStatSoc - www.statslife.org.uk/events/events-calendar/e...
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Was this Britain's first #BigDataElection? Come to our free event to discuss: www.statslife.org.uk/events/events-calendar/e... @britishacademy @PolStudiesAssoc
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