Trendwatching.

#BonusTrends2019

2019 Trends: Let's talk about Audio Part two in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond (part one, Stories, is available here). Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight

Context -

#BonusTrends2019

Trendwatching. 'Let's talk Audio'. #BonusTrends2019.

"NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time."

2019 Trends: Let's talk about Audio Part two in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond (part one, Stories, is available here). Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight

Context: #BonusTrends2019

2019 Trends: Let's talk about Audio

Trendwatching #bonustrends2019

Let's talk about Audio.

OOH Podcast ads.

2019 Trends: Let's talk about Audio Part two in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond (part one, Stories, is available here). Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight

Context



#BonusTrends2019

Trendwatching: #BonusTrends2019

Digital audio advertising rocketing...

Trendwatching, #BonusTrends2019

Spotify now lets advertisers target podcast listeners

via @thedrum

Spotify’s Storylines are like Instagram Stories for musicians Currently in testing on iOS and Android

Trendwatching, #BonusTrends2019 - Stories everywhere.

Spotify’s Storylines are like Instagram Stories for musicians via @Verge

2019 Trends: Let's talk about Stories Part one in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond. Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight and ideally, actionable takeouts.

Context

#BonusTrends2019

Trendwatching. Stories, WhatsApp Status, and Ads.

#BonusTrends2019

Trendwatching #BonusTrends2019 : The Politicians are Coming

2019 Trends: Let's talk about Stories Part one in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond. Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight and ideally, actionable takeouts.

Context

#BonusTrends2019

Facebook tests merging its News Feed and Stories into a single interface Together at last.

Trend watching - #BonusTrends2019

Stories everywhere:

'Facebook tests merging its News Feed and Stories into a single interface'

Supporting proof points for 'Let's talk audio': more brands experimenting with podcasts.

#Trendwatching #BonusTrends2019

The politicians are coming...

#trendwatching #bonustrends2019

Audio-First — Spotify More than 10 years ago we founded Spotify to give consumers something they couldn’t get — music any time, anywhere, and at the right price. Along the way, we broke the grip piracy had on our industry and restored the growth of global music through paid on-demand streaming. I’m proud of what we’ve accomplished, but...

More, from @spotify, here -

#BonusTrends2019

Trendwatching - #BonusTrends2019 - Audio.

Smart/digital audio is hotter than ever and podcasting is a driver of that (expect ad-buying + serving will finally move beyond Squarespace and/or wine).

2019 Trends: Let's talk about Audio Part two in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond (part one, Stories, is available here). Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight

Context

#BonusTrends2019: Let's talk about Audio

Publishers are getting serious about podcast revenue Podcasts are starting to drive decent revenue for publishers.

'Publishers are getting serious about podcast revenue'

Trend watching for #BonusTrends2019.

#BonusTrends2019 Noodle 3: Video War III

Touch upon this in the Stories post above but the war to own the biggest screen in the house is slowly heating up:

YouTube doing movies, Disney launching its own version of Netflix. This is interesting but not here yet.

Eyes on 2020.

#BonusTrends2019 Noodle 4: Snapchat? TikTok?

Snapchat is doing OK. Losing users but making money. It does well in the US but is it worth investing in outside of that market? I'm not so sure.

Tiktok is too new to make an informed decision on. Could be massive. Could be Vine.

#BonusTrends2019 Noodle 1: Voice Commerce.

It’s a long way off, Amazon hasn’t cracked it and Google hasn’t either.

The advent of screen-based home assistants, this area MIGHT start to move this forward at some point. But that’s 2020 at the earliest.

In short: sack it off.

#BonusTrends2019 Noodle 2: WhatsApp Payments

Once Facebook survives its latest PR crisis (evergreen tweet), it’ll refocus on its Messenger apps and launch mobile payments not too dissimilar to what we’re currently seeing on WeChat – but this time for WhatsApp.

ETA: Q4 2019

2019 Trends: Let's talk about Audio Part two in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond (part one, Stories, is available here). Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight

Trend 2: Let's talk about Audio.

A long bet on this being the start of a five-year macro trend (at least), a debunking of general voice predictions, and an open goal that everyone seems to be missing.



#BonusTrends2019

2019 Trends: Let's talk about Stories Part one in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond. Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight and ideally, actionable takeouts.

Trend 1: Let's talk about Stories.

Where we've been, where we are, and where we're going with this HUGE new platform feature.



#BonusTrends2019

Spent some time this afternoon adapting my 2019 Trends notes into LinkedIn posts with updated data and cleaned up copy.

Given I wasn't going to do any Trends for 2019, I'm calling them #BonusTrends2019.

You'll find the links in this thread.

2019 Trends: Let's talk about Stories Part one in a three-part series looking at the trends in digital marketing to keep in mind throughout 2019 and beyond. Ideally, none of what I'm going to cover should come as any surprise, however, what I hope to bring to the conversation is additional insight and ideally, actionable takeouts.

Writing up 2019 Trends: Let's talk about Stories (if you read my newsletter then you know this stuff already, if not - come swim).



#BonusTrends2019