Los números no mienten: la marca no es un coste de comunicación.
Es el activo que determina cuánto rinde todo lo demás.
El próximo miércoles publico el framework completo para gestionarla como tal.
No te lo pierdas.
#branding #brandequity
“When facts change I change my mind” – J.M.Keynes. In 1997 MORI were measuring #brandequity with a combination of ‘familiarity’&‘favourability’. Report states: M&S & PostOffice vie for top poition as best known & most favourably regarded businesses. My, how times change!! 👉 https://ow.ly/Xh4750YmHcv
Actualizar la propuesta de valor no es estética, es supervivencia financiera. Lee cómo diseñar un reposicionamiento que proteja tu retención: rafamoreno.es/estrategias-de-reposicio...
#brandequity #customerretention #strategicpivot
Quit renting your audience from ad platforms and build a brand so iconic that people go looking for you. 🔍🔥
🔴LEARN MORE:🔴 www.doubledome.com/blog/digital-campaigns/b...
#DirectToConsumer #BrandEquity #GrowthMindset
. Are you building a brand, or are you just managing liquidation? #PriceWars #BrandEquity #BusinessStrategy #MarketingMyths #ConsumerGoods #Profitability #Leadership #Competition #LongTermThinking #ValueCreation (4/4)
#BrandStrategy
#LongTermBranding
#BuildYourBrand
#BrandEquity
#SmallBusinessBranding
#BrandConsistency
#StrategicBranding
#MarketingFoundations
#BrandTrust
#SustainableGrowth @bigopposablethumb.bsky.social
🔮 HallmarkDomains.com
-curates premium, brand-ready domains that signal trust and permanence. For founders who want a name that feels official from day one—not experimental.
#HallmarkDomains #BrandFirst #DomainBranding #StartupNaming
#DigitalIdentity #BrandEquity
#PremiumDomains #BrandReady
Screenshot of the Forbes Communications Council Expert Panel article titled “19 Strategies For Guiding Customers Through Nonlinear Journeys,” published in Forbes on December 9, 2025. The image shows the Forbes logo, article headline, December 9, 2025 publication date and Communications Council section header, featuring insights from multiple Forbes Communications Council members and experts including Board Director and Global Marketer Toby G. Wong.
Screenshot of the Expert Advice of Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council Expert Panel article titled “19 Strategies For Guiding Customers Through Nonlinear Journeys,” published in Forbes on December 9, 2025. Toby’s comment is #15 titled “Shifting To A Continuous, Accessible Creative Operating System” and reads: “We stopped treating communications as campaigns and built a strategic operating system that continuously builds brand equity and measurable performance. Each creative brief is a testable hypothesis co created with teams, consumers and creators. Accessibility is now standard for creative, including captioning, audio description and alt text for consumers with and without disabilities while improving Generative Engine Optimization (GEO).” Toby is the Principal of Toby Wong Consulting based in the United States.
Forbes: How Brands Must Rethink Consumer Experience.
Consumer journeys are no longer clean or linear. In a @forbes.com Communications Council Expert Panel, I shared a perspective on how brands must think differently. Full article in comments.
#ConsumerExperience #MessyMiddle #BrandEquity #Forbes
I leveraged my name when I had nothing else; a strong brand can be your most valuable asset in a storm. #BrandEquity #LeverageYourName
BBC headlined the #iphone pocket "$230 for a cut-up sock". Yet It sold out within hours..& if a knitted pouch can sell out on #brandequity, imagine what you could do if your audience knew who you are, what you stand for & why your ideas deserve attention. #personalbranding #brand
Brand equity isn't just for consumer giants; it's vital in B2B manufacturing! A strong brand builds trust and boosts profitability. What’s your take on this? 🤔 #BrandEquity #B2BMarketing #ManufacturingInsights market.grantmarketing.com/blog/the-power-of-brand-...
A ma connaissance, toujours aucun communiqué ni statement officiel de #BHVMarais sur la tourmente (le shitstorm…) #Shein. Silence radio ou stratégie assumée ? J’ai raté un épisode ? #ComdeCrise #DamageControl #BrandEquity #CapitaldeMarques #branding
¿Te has preguntado por qué ciertas marcas cobran más? 🤔 La clave es el Brand Equity: el músculo de tu marca que se fortalece con estrategia y esfuerzo. No es magia, es dedicación. ¿Qué estás haciendo hoy para que tu marca brille mañana? 💡 #BrandEquity #EstrategiaDeMarca
Jeff Bezos, founder of Amazon, underscores that brand equity is shaped more by customer perception and experience than by advertising or claims made by the company.
#JeffBezos #BrandEquity #CustomerPerception #BrandReputation #MarketingStrategy
Does marketing push up product prices? Discover how smart marketing creates pricing power that justifies premium prices rather than forcing costs higher. #branddifferentiation #BrandEquity #businessstrategy >>> buff.ly/83uicrT
Quote stating that great brands connect with customers by offering emotional benefits alongside functional benefits
David Aaker, the proponent of the concept of brand equity, advocates for cultivating an emotional bond between the brand and its audience.
#brandbuilding #brandequity #DavidAaker #branding #niumatrixdigital
In today's digital world, where AI is everywhere, trust is becoming the new currency. Amanda Stichter shares why building long-term brand equity and earning referrals hinges on genuine connection. Learn how trust truly determines who gets the job.
#BrandEquity
🎯 This week’s NBA Draft wasn’t just about talent—it was about long-term value.
#SportsBusiness #NBADraft2025 #AthleteValuation #FranchiseGrowth #BasketballEconomics #SportsConsulting #BrandEquity #FanEngagement #NextGenAthletes #PlayerMarketing #TreyMathisConsulting #TreyTalks
✊ Inclusive marketing matters! Breaking barriers and celebrating diversity unlocks new audiences & fosters authentic connections. Let’s create campaigns that reflect *everyone’s* voice. 🌍💬 #InclusiveMarketing #BrandEquity Kindly read this: cutt.ly/RrRrE1NO
Inclusive marketing isn't just a buzzword—it's a business imperative. By reflecting diverse voices and experiences, brands can foster deeper connections and drive authentic growth. 💡✨ #InclusiveMarketing #DiverseBrands #BrandEquity Best Selling Make-up Products: cutt.ly/1rRrEQVF
Marketing is more powerful when it speaks to everyone. Let’s create ads that celebrate diversity and make every voice heard! 🌍 #InclusiveMarketing #BrandEquity #Diverse Voices Best Selling Make-up Products: cutt.ly/1rRrEQVF
A recent success story in that area, Duolingo, is now a case study in how not to trash that emotional connection once formed, a.k.a. #brandequity
#brand #strategy
www.fastcompany.com/91338068/duo...
#BrandBuilding #FounderMarketing #ContentStrategy #TrustMatters #BrandEquity #ContentMarketing #BrandTrust #FounderLedGrowth #CustomerLoyalty bsky.app/profile/mremogical.bsky....
How can you quantify the value of intangible business outcomes?
Some of the most powerful forces in business—brand equity, customer loyalty, employee engagement—don’t show up as line items.
questionclass.com/question-a-d...
#brandequity #employeeengagement #innovation #intangibleassets
-Apple ranks first globally, brand valued at $574.5 billion
-Nvidia entered the top 10 for the first time
-Both Starbucks and Tesla saw the steepest declines
#marketing #brands #branding #advertising #adtech #brandequity #brandvalue #CMO
www.visualcapitalist.com/the-worlds-5...
The American Dream is alive, powered by small business owners! 🌟 We’re here to help smaller brands stand tall and compete with the giants. 💪 #SupportSmallBusiness #BrandEquity #BrandAwareness
Billionaires are learning the hard way that it only takes a moment to destroy the brand equity their companies spent years building. #branding #brandEquity
Kansas city gets a grip over its name
#KansasCity #USA #PlaceBranding #PlaceIdentity #BrandEquity
www.linkedin.com/feed/update/...
Overtrading is not just about running out of cash with the big influx of orders >>> https://buff.ly/3Z5cpX2 #brandequity #businessgrowth #businessscaling #businessstrategy #cashflowmanagement #customerservice #entrepreneurship #financialmanagement #operationalcapacity #overtrading #riskmanagement
