From multiple player strikes to Paul Tagliabue’s labor peace in the ’90s, Oriard traces how stability fuelled massive growth: TV deals, merchandising, corporate boxes. The NFL didn’t just sell games, it sold an identity.
#BrandNFL #NFLBusiness #SportsHistory

Review: Brand NFL by Michael Oriard Academic and former Kansas City Chiefs player Michael Oriard examines the NFL’s growth as a brand.

2. Brand NFL – Michael Oriard (2007)

Football as marketing empire. Oriard, a former Chiefs player turned academic, shows how the NFL built its patriotic, family-friendly image, and monetised it ruthlessly.

Review: pigskinbooks.com/2019/08/06/...
#NFLBranding #SportsMedia #BrandNFL

3/8