Ad Effectiveness Could Be the Missing Link in Brand Sustainability - Ad Pulse Dig deep into the role of sustainability and its co-relationship with ad effectiveness. Agencies must invest in long-term creative assets.

Ad Effectiveness is the missing link in brand sustainability.

Ad Net Zero and IAPI have done an extensive study on exploring the missing lin

The only solution seems to be investing in long-term assets that can offer longevity to brands.

#AdEffectiveness #BrandSustainability #BrandAsset

Sustainable AI Strategy: The Key to Greener, Smarter Technology   - Ad Pulse Sustainable AI aims to reduce the environmental impact and energy consumption of artificial intelligence technologies.

𝘐𝘴 𝘺𝘰𝘶𝘳 𝘈𝘐 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦?

The conversation is moving from 𝐞𝐜𝐨-𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐭𝐨 𝐞𝐜𝐨-𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬, as we are entering the Sustainable AI age.

In 2024, in the US, data centers used 183 𝐭𝐞𝐫𝐚𝐰𝐚𝐭𝐭 𝐡𝐨𝐮𝐫𝐬 𝐨𝐟 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐜𝐢𝐭𝐲, >4% of electricity generated by US.

#SustainableAI #GreenAI #BrandSustainability #SmartTech