Blue Puddle Celebrates a Decade with a Full Brand Transformation and New CI Tools Blue Puddle marks its 10th anniversary with a comprehensive brand refresh and innovative CI tools, enhancing identity and strategy.

Blue Puddle Celebrates a Decade with a Full Brand Transformation and New CI Tools #Japan #Tokyo #Brand_Equity #Blue_Puddle #CI_Tools

Transforming the Brand Strategy Development Process Through Psychological Brand Equity Indicators Join Cross Marketing's seminar on February 17, exploring how to leverage psychological brand equity to enhance brand strategy and effectiveness.

Transforming the Brand Strategy Development Process Through Psychological Brand Equity Indicators #Japan #Tokyo #Cross_Marketing #Brand_Equity #Portfolio_Optimization

American Brands Facing Rising Anti-American Sentiment: A Study Reveals New Challenges A recent study highlights how anti-Americanism is affecting major US brands abroad. With challenges ahead, effective strategies are essential for global marketers.

American Brands Facing Rising Anti-American Sentiment: A Study Reveals New Challenges #United_States #New_York #Global_Marketing #Brand_Equity #American_Marketing_Association

Unlocking Action Levers for Effective Brand Equity Growth with CONNECT Methodology Webinar Join our free webinar on June 19th, where KANTAR presents the CONNECT methodology, revealing essential action levers for enhancing brand equity.

Unlocking Action Levers for Effective Brand Equity Growth with CONNECT Methodology Webinar #Japan #Tokyo #Kantar #Connect #Brand_Equity