Bidding on Branded Terms Increases Clicks by 18.3% Branded terms. They seem straightforward, right? But when it comes to bidding on them, marketers are often divided. While some argue it’s an unnecessary expense, others find that it can lead to big wins in traffic and conversions. In fact, a study from Ahrefs found that bidding on branded terms can increase clicks by 18.3%. That’s not just a small boost—it’s a serious lift in visibility.

Learn why combining paid and organic strategies could be the move your brand needs. Check out the blog now!

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