Branding the Middle East This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond sim...

I wrote a chapter on the history of the French apéritif Byrrh in the #ColonialMaghreb with the title "Selling Alcohol to the Muslims?", for the book #BrandingTheMiddleEast in 2023. The whole book is #OpenAcess, so do have a look! www.degruyter.com/document/doi... #ColonialAdverts #DrinkingStudies 🗃️🍸