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Photo of a book spread. On the left page is a photo of a building with this text: “ESTABLISHED IN 1813 / LOCATED IN THIS BUILDING FOR THE PAST EIGHTY-SIX YEARS”.

On the right side is a title, “BRUCE TYPE FOUNDRY” across two columns. The left column has a seal with an eagle, a pattern of fleuron ornaments, and a box with the text, “BRUCE QUALITY / BEST QUALITY”. The second column has this text:

OUR HANDY BOOK OF TYPES, BORDERS BRASS RULE AND CUTS PRINTING MACHINERY & GENERAL SUPPLIES
BRUCE TYPE
FOUNDRY
13 CHAMBERS STREET
NEW YORK, U.S.A.

Photo of a book spread. On the left page is a photo of a building with this text: “ESTABLISHED IN 1813 / LOCATED IN THIS BUILDING FOR THE PAST EIGHTY-SIX YEARS”. On the right side is a title, “BRUCE TYPE FOUNDRY” across two columns. The left column has a seal with an eagle, a pattern of fleuron ornaments, and a box with the text, “BRUCE QUALITY / BEST QUALITY”. The second column has this text: OUR HANDY BOOK OF TYPES, BORDERS BRASS RULE AND CUTS PRINTING MACHINERY & GENERAL SUPPLIES BRUCE TYPE FOUNDRY 13 CHAMBERS STREET NEW YORK, U.S.A.

Zoomed detail of the building photo.

Zoomed detail of the building photo.

Zoomed detail of “BRUCE QUALITY BEST QUALITY”

Zoomed detail of “BRUCE QUALITY BEST QUALITY”

This [1901] Bruce catalog has a rather odd title page layout, but we love two things:

1. A fairly early halftone photograph of the New York building.
2. “BRUCE QUALITY BEST QUALITY”

#TypeFoundries #BruceTypeFoundry #TypeHistory #Typography #TypeSpecimens

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