Photo of a book spread. On the left page is a photo of a building with this text: “ESTABLISHED IN 1813 / LOCATED IN THIS BUILDING FOR THE PAST EIGHTY-SIX YEARS”. On the right side is a title, “BRUCE TYPE FOUNDRY” across two columns. The left column has a seal with an eagle, a pattern of fleuron ornaments, and a box with the text, “BRUCE QUALITY / BEST QUALITY”. The second column has this text: OUR HANDY BOOK OF TYPES, BORDERS BRASS RULE AND CUTS PRINTING MACHINERY & GENERAL SUPPLIES BRUCE TYPE FOUNDRY 13 CHAMBERS STREET NEW YORK, U.S.A.
Zoomed detail of the building photo.
Zoomed detail of “BRUCE QUALITY BEST QUALITY”
This [1901] Bruce catalog has a rather odd title page layout, but we love two things:
1. A fairly early halftone photograph of the New York building.
2. “BRUCE QUALITY BEST QUALITY”
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