Black-and-white 1936 newspaper advertisement showing a crowded baseball stadium beneath the headline, “Today...the President of the United States throws out the first ball...and the 1936 season is on,” with a Chesterfield cigarette pack prominently displayed in the foreground.

Opening Day 1936 Chesterfield ties cigarette advertising to baseball’s presidential first-pitch ceremony. A compact example of tobacco borrowing the symbolism & spectacle of America’s pastime.
csts.ua.edu/sports/baseb...
R Whiting, GRA, CSTS
#CSTS #TobaccoHistory #BaseballHistory #AdvertisingHistory

#csts

George likes a soft bed
#csts #feline #animallover #pets

Good night all.
#csts #catsofbsky #catsofbluesky

Two-page spread showing a Marlboro cigarette ad on the left and a U.S. News & World Report cover on the right titled “How to reverse heart disease,” dated August 6, 1990.

Two-page spread showing a Vantage cigarette ad on the left and a Discover magazine cover on the right titled “Special Report: Replacing the Heart,” dated February 1983.

Two-page spread showing a Marlboro cigarette ad on the left and The New York Times Magazine cover on the right featuring four coronary artery cross-section images with the caption “Closing in on life,” dated March 25, 1973.

Two-page spread showing a Tareyton cigarette ad on the left and a LIFE magazine cover on the right titled “The Tragic Record of Heart Transplants,” dated September 17, 1971.

Heart disease coverage next to cigarette ads, over and over. A quick visual history. csts.ua.edu/heart/

Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS.
#TobaccoHistory #AdvertisingHistory #CSTS

Vintage black-and-white magazine ad for Embassy cigarettes featuring a glamorous woman in profile holding a cigarette. A bold red diagonal banner across the ad reads “EMBASSY.” An Embassy pack appears near the bottom.

Vintage magazine ad for Embassy cigarettes featuring a close-up of a smiling man holding a cigarette. Large red script headline reads “Inhale to your heart’s content!” An Embassy pack appears at the bottom, angled toward the viewer.

Vintage color magazine ad for Embassy king size cigarettes. A smiling man in a suit holds a lit cigarette near his face while an open Embassy pack fills the lower right. The top headline reads “Inhale to your heart’s content!”

American Heart Month: Embassy cigarette ads using heart language as reassurance (“Inhale to your heart’s content!”). Shared for historical documentation and research context. csts.ua.edu/heart/
Content prepared by Rebecca Whiting, GRA, CSTS
#AmericanHeartMonth #HeartHealth #TobaccoHistory #CSTS

Group of campaign-style Camel Party buttons including ‘Vote ’92,’ ‘Member,’ ‘Bigwig,’ and ‘Not Just Another Pretty Face,’ all featuring Joe Camel

Zippo lighter advertisement with the headline ‘Select Zippo: An American Tradition,’ showing multiple lighter designs and pricing

Green pinback button reading ‘In either case… keep Kool,’ showing a penguin between a donkey and an elephant above a small ‘Kool’ logo

Kool cigarette advertisement stating ‘If a political campaign makes you hot under the collar… keep it Kool,’ illustrated with a penguin between a donkey and an elephant

Presidents Day: tobacco marketing has borrowed election imagery for over a century, from political giveaways to cartoon “candidates.” CSTS: A Vote for Cancer. csts.ua.edu
#TobaccoHistory #CSTS
Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS.

Color illustration of a woman in profile against a deep red background, wearing a satin-like dress with puff sleeves and a white flower in her hair. She holds a Chesterfield pack near her shoulder. Text reads “After a man’s heart…” and “Nothing else will do.” CSTS watermark at lower right.

Color illustration of a smiling blonde woman dressed like an archer (red cap and scarf, green outfit) holding a bow and a heart-shaped target with red-and-white rings. She holds a Chesterfield cigarette pack near the target. Large text: “Aim for the Best” and “CHESTERFIELD.” CSTS watermark at bottom right.

Color illustration of a smiling brunette woman in a white top with red trim and a large red heart on her chest. She poses with a Chesterfield pack near her face. Large script text: “A Pocketful of Pleasure,” with “CHESTERFIELD” below. Small text identifies “Chesterfield’s Valentine Girl” and includes a name/location. CSTS watermark at bottom right.

Color illustration of a blonde woman wearing red gloves and a large red heart-shaped hat pierced by arrows. She holds an oversized Chesterfield pack diagonally across her body, with a cigarette tucked near her head. Large script text: “Nothing else will do.” CSTS watermark at bottom right.

Valentine-themed Chesterfield ads used hearts and “satisfy” claims to sell cigarettes as romance and gifts. Historical documentation. csts.ua.edu/my-smelly-va...

Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS.

#TobaccoHistory #VintageAds #AdvertisingHistory #Ephemera #CSTS

Title slide reading “My Smelly Valentine,” with a small illustrated cigarette emitting blue-green smoke shaped like a heart. A text block at the bottom explains that some tobacco companies promoted cigarettes as Valentine gifts and references smoker’s breath spray, teeth whitener, odor remover, and a chest X-ray.

My Smelly Valentine: tobacco marketing folded into Valentine’s Day romance, plus smoker “fixes” for breath and odor. Shared for historical documentation and research context. csts.ua.edu Content prepared by Rebecca Whiting, CSTS. #ValentinesDay #TobaccoHistory #AdvertisingHistory #CSTS

“Marlboro Sports Calendar” cover featuring an illustration of a downhill skier carving through snow on a slope, set against a dark, moody winter background. Marlboro logo appears near the title at the top. CSTS watermark appears at the bottom right, along with a small “Advertisement” label.

Illustrated two-page “Marlboro Sports Calendar” spread for February events. A large downhill skier dominates the left side, with a smaller skier jumping in the center and a speed skater on the right. Across the top are dates and short event listings (including golf at Pebble Beach, the Millrose Games, NBA All-Star Weekend, NFL Pro Bowl, NHL All-Star Game, and the Daytona 500). A Surgeon General’s Warning box appears at the bottom left. CSTS watermark and Marlboro logo appear at the bottom right.

“Marlboro Sports Calendar: February Events” page with an illustrated downhill skier on the left and a large yellow table on the right listing sports events, dates, locations, and television schedules. The table includes items like golf at Pebble Beach, the Millrose Games, NBA All-Star Weekend, NFL Pro Bowl, NHL All-Star Game, and multiple Calgary Winter Games events (opening ceremonies, downhill, figure skating, hockey, speed skating, closing ceremonies). CSTS watermark appears at the bottom left.

“Marlboro Sports Calendar” pages featuring the Winter Games (Feb 13–28, 1988). Tobacco sports branding in print. CSTS collections. csts.ua.edu Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS. #winterolympics #winterolympicshistory #csts #tobaccohistory #specialcollections

A full-page vintage color comic advertisement for Camel cigarettes with the large headline “It takes healthy nerves to be an Olympic skating champ.” A small skater graphic appears near the headline, followed by many comic panels telling the story of Irving Jaffee learning to skate, joining the Olympic team, traveling by ship, and winning a race. Several captions connect smoking to “healthy nerves” and calmness. The bottom band features Camel branding and a large image of a Camel pack with text promoting Camel’s “costlier tobaccos.”

A full-page vintage color comic advertisement for Camel cigarettes titled “How Jack Shea became the Speed King of the Ice!” It shows speed skater Jack Shea in a teal skating suit racing at Lake Placid, with multiple panels about his childhood, training, and an Olympic race. Text boxes claim he has won over 100 medals and quote him saying “Camels restore my ‘pep’ when I’ve used up my energy.” The bottom section includes a portrait of Shea smoking with the line “I am a Camel smoker,” plus Camel branding and a pack and radio tie-in.

Camel comic ads enlist Olympic speed skating to imply “steady nerves” and peak performance. From CSTS collections. csts.ua.edu
Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS. #CSTS #TobaccoHistory #TobaccoAds #olympichistory #winterolympics #speedskating

Cardboard-backed Winston promotion with an “Officially Licensed NFL Product” label and large text reading “FREE KEY CHAIN from Winston with 2-pack purchase.” A football-helmet-shaped keychain with a Patriots-style player graphic is sealed in clear plastic on the right. CSTS watermark in the lower right.

Black-and-white Winston/NFL mail-in offer sheet titled “SPECIAL VIDEO OFFER,” advertising “The NFL’s Best Ever Runners” for $10.00 with one carton UPC symbol. Includes barcode, mailing address for “Winston NFL Tape Offer” in New York, and fine print noting U.S.-only and expiration November 30, 1988. CSTS watermark in the lower right.

Sports tie-ins show up in the smallest objects. NFL-themed promotional keychain (team variation: Patriots) from CSTS collections.

csts.ua.edu

Content prepared by Rebecca Whiting, Graduate Research Assistant, CSTS.

#superbowl #csts #tobaccoadvertisinghistory #superbowlhistory #tobaccohistory

a small white dog is holding a bunch of balloons and says `` hope you have a good flight ! '' ALT: a small white dog is holding a bunch of balloons and says `` hope you have a good flight ! ''

#PetsOfBlueSky 🐾🎉🐕‍🦺🐈‍⬛

Let’s see pet photos or memes.

This is a follow back party.

Repost

#Csts #Dogs

Pansy is old and blind now, but in her dreams she is still a mighty hunter. 🥰 #ToebeanTuesday #Csts

John Wesley Hardin was a foster earlier this year. He's named after an outlaw because he has a piece of buckshot in his back and he had a lot of scratches and bites from other cats. He was super affectionate. He's in a perfect forever home now. He's been back twice.

#csts #JohnntBoy #fodtercat

I love this little goober..,

#csts
#catsky
#catsofbluesky
#felinefriends
#adoptdontshop

PoLi-RL: Point-to-List RL Boosts Conditional Semantic Similarity

PoLi‑RL, a point‑to‑list RL framework, achieved a Spearman score of 48.18 on the C‑STS benchmark by using a two‑stage curriculum that starts with pointwise rewards and adds hybrid rewards. Read more: getnews.me/poli-rl-point-to-list-rl... #polirl #csts

#birds #csts
As
Nathan allowed a bird to land in the feeder, she wasn’t paying attention. She ran towards and then moved to the door for confirmation. 🤭

Large Language Models Re‑annotate C‑STS Dataset, Boosting Semantic Similarity Scores

LLMs were used to re‑annotate the C‑STS dataset, boosting Spearman correlation by 5.4%. The revised dataset is publicly available and the paper will be presented at EMNLP 2025. getnews.me/large-language-models-re... #csts #nlp #emnlp

One more awesome exclusive at the #BigDamnShindig this weekend is this shiny 1.75” collector coin! Only 150 made!
We and the #CaliforniaBrowncoats are celebrating #Firefly, 20 years of #Serenity, the #BrowncoatBall, and #CSTS!
Cheers to all you #Browncoats out there!

Free idea for free ideas:

@jimmykimmel.com and his staff should keep writing the monologue and posting it as a podcast every day they can. Get it up on the Internet Conan-style ASAP. We need this.

Bring back #StrikeForceFive 🌩️

Can’t stop the signal. #csts

Here’s why…

The study, published August 14, 2024, in Horticulture Research, demonstrates how this single gene controls spine formation by modulating cell division, wall composition, and intracellular transport.
#CsTs #Cucumber
Details: doi.org/10.1093/hr/u...

Good morning. The look that says breakfast better be served or else... Take care and have a peaceful day.

#Csts #CatsOfBluesky #RescueCats

Marvin Things: Mesmerized by catscaping. #csts

My black cat Oscar

This is my kiggy #Csts #CatsOfBluesky

Our Mothers Day portraits •25 💝 Mom Bri & Zig
#furbabies #furkids #furmoms #hamsters #csts #pets

#love #csts #beloved

Miss Zelda enjoying lap time

The late night #Firefly fandom panel took us on a walk down #Browncoats memory lane, from the #Serenity premiere, Backup Bash, countless Can’t Stop The Serenity #CSTS charity screenings & a ton more.

Visit the #CaliforniaBrowncoats booth 889 this weekend at #WonderCon!
(Booth pic 📸: CABC)

It’s Caturday and we gotta know…

“How you doin’?”

#cat #csts #catsofbluesky #meow #kitty #caturday