If you'd like to explore this conversation further, join your peers on Wednesday at our #CharityCreative event on authenticity in storytelling to build trust. Book here: bit.ly/4rTeT8m
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Three key takeaways from our #CharityCreative on big impact photography on a budget, including: 1. Audit and plan with purpose – Audit your photo library to spot gaps and whether your current images reflect your work and values. Knowing what you have – and what you’re missing – helps you plan a shoot and think in ‘content ecosystems,’ ensuring images could work across social, fundraising, newsletters and evergreen comms. 2. Talent is everywhere - Don’t underestimate the power of asking around. You never know who in your organisation, or even their families, might have the skills or enthusiasm to get involved. Creativity and collaboration really can take the place of a big budget. 3. Built trust to capture real moments of connection - Authentic photos start with trust and staying anchored in your values and voice. Keep the environment warm, collaborative, and flexible by leaving buffer time and keeping your shot list live. The more relaxed people feel, the better the photos will be.
This morning’s #CharityCreative event explored how Kids Inspire captured authentic, meaningful images that now power their comms – all planned and delivered in-house. Here are some headlines.
What insights stood out to you most? Share in the comments below.
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Discover how Kids Inspire team transformed their visual storytelling with a low-cost, high-impact photography day at our #CharityCreative event on 25 November: bit.ly/45t2cqx
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Also on our events calendar:
9 Oct: #CCInternalComms on setting SMART comms goals: bit.ly/3IQ5zAp
16 Oct: #CharityCreative focused on big impact photography on a budget: bit.ly/45t2cqx
20 Nov: #CharityPR for PR plans - crafting winning strategies: bit.ly/4nTAlY4
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#WorldPhotographyDay is a reminder that powerful visuals can change the way people connect with your charity. Join our next #CharityCreative event on 16 October focuses on how Kids Inspire transformed their visual storytelling with a low-cost, high-impact photography day:
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Ready to move beyond repetitive stock photos and create authentic visuals that represent your charity’s impact? Discover how Kids Inspire has transformed their visual storytelling with a low-cost, high-impact photography day at our #CharityCreative event on 16 October: http://bit.ly/45t2cqx
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Three key takeaways from our creatives group event on being bold: 1. If you want to be bold with your content, there’s a few things to keep in mind: make sure you allocate enough time for creativity, showcase impactful examples to inspire internal support, start small, and remember that bold content will look different for everyone. 2. A muddled approval process without agreed-upon criteria can stifle creative ideas. Establishing a clear and comprehensive sign-off system and an appropriate panel will help ensure that ideas don't get lost or diluted. Ask them to split feedback into essentials and considerations, focusing on their areas of expertise, and inspire them to ask open questions to understand the intention and rationale behind decisions. 3. Determine your charity's risk appetite for bold content collectively rather than leaving it up to individual stakeholders. Use a risk evaluation framework to evaluate ideas, promote a shared understanding, and empower creativity.
This morning’s #CharityCreative event explored how to be bold in your creative work. Here are some key takeaways.
Thanks to everyone who joined us this morning. Special thanks to our moderator @gemmapettmanpr.bsky.social, and our wonderful speakers.
Catch on demand soon: bit.ly/3ToceDy
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12 June: #CCInternalComms on measuring impact when resources are limited
19 June: #CharityCreative for in-house creative teams within charities
Sign up for all events here: www.charitycomms.org.uk/events
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A graphic featuring three key takeaway from CharityComms event on designing for everyone. The key takeaways read: 1. Katherine Crawshaw from Centre for Ageing Better highlighted the importance of accurate representation of older people in the media and communications by having a thoughtful approach to the imagery, language, and diverse experiences represented. 2. Centre for Ageing Better has a free age positive image library featuring over 3,000 positive, realistic, and diverse images, providing an invaluable resource for organisations to authentically include older adults in their communications. 3. Ismail Kholwadia, faith and cultural inclusion consultant at Focal Elements, reflected on the importance of taking a values and community-centred approach to storytelling by building relationships, establishing trust, and bringing them on the journey.
This morning’s #CharityCreative event delved into representation in creative work. Here are the key takeaways from the discussion...
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