#CharityMarketers

From A/B Testing to TikTok: Functional Ways to Combat Rising CPMs on Meta From A/B Testing to TikTok: Functional Ways to Combat Rising CPMs on Meta

Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼

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