City approves $1 million in seed funding for 2026 Super Bowl and FIFA community activations; council directs sponsorship program After months of community outreach, the council authorized a $1 million seed budget and asked staff to develop sponsorship packages and return with monthly progress reports and a full update in January. The plan includes watch parties, concerts, night markets, a STEM event and a proposed community activation at Levi's Stadium.

Santa Clara is gearing up for an epic community celebration with $1 million in seed funding for events tied to Super Bowl 60 and the 2026 FIFA World Cup!

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