Big takeaway for me from @tracyplayle’s talk about #CoachingAndContent: “Think of #ContentStrategy not as a profession, but as an industry. It’s not a role, it’s a spectrum of roles.”
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You can clear the "energy" from this by noticing feelings, identifying interpretations and countering them with facts. "Release the energy … and shift it to what our higher level commitments are," says @tracyplayle. #CoachingAndContent
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Being a #ContentStrategist often means having difficult conversations, or working with people not doing what you want, or things not proceeding how you'd prefer, says @tracyplayle. #CoachingAndContent
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When you notice your interpretations, you can confront them with facts. Which often have nothing to do with us. Paraphrasing @tracyplayle. #CoachingAndContent
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Frequently, the behaviours that people have that trigger you are actually "coming from their fears and survival mechanisms," suggests @tracyplayle. This is an opportunity for you to "get compassionate to the fears they might have about themselves." #CoachingAndContent
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Triggers are often identified by bodily sensations. So you can identify triggers by understanding where in your body you manifest emotions. Anxiety in the gut, tension in the shoulders, etc. Paraphrasing @tracyplayle. #CoachingAndContent
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“Noticing is the practice of not ‘knowing’. And knowing is a context,” says @tracyplayle. #ContentStrategists need to clear this so you are open when working with clients. #CoachingAndContent
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“Clearing” is the act of dealing with fears and concerns by figuring out what’s underlying them. It’s always, suggests @tracyplayle, an interpretation, not a fact. Which can be addressed. #CoachingAndContent
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In terms of #ContentStrategy, you can use this “notice” technique by asking the obvious questions when interviewing stakeholders, for example. @tracyplayle #CoachingAndContent
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It’s important to “notice” what underlying contexts and survival mechanisms are in play. Paraphrasing @tracyplayle. #CoachingAndContent
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The idea is to coach around the “breakthrough” and address the underlying issue, says @tracyplayle. #CoachingAndContent
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Coaches use contexts to address problems, explains @tracyplayle. Instead of simply using time management to solve the problem of limited time, a coach helps someone see that the bigger issue might be the notion that “my worth is linked to how much I produce.” #CoachingAndContent
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Understanding context is important for a coach to help people. “If someone can disagree with it, it’s a context,” says @tracyplayle. For example, “FAQ sections are wrong.” #CoachingAndContent
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So what’s key, for @tracyplayle, is to identify what your particular “essence” is. “Who are you when you show up in the world free of imposter syndrome?” #CoachingAndContent
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Being a #ContentStrategist is, “More about how you’re being in the world, and less about what you’re doing,” says @tracyplayle. #CoachingAndContent
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No one who works in #ContentStrategy does everything. People specialize. This is key, says @tracyplayle, to addressing your #ImposterSyndrome. #CoachingAndContent
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Because #ContentStrategy is so diverse in terms of what it encompasses, people working there can be more vulnerable to #ImposterSyndrome, suggests @tracyplayle. #CoachingAndContent
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Behavioural symptoms of #ImposterSyndrome include:
hiding, avoiding, undermining oneself. It’s more common than you know. #CoachingAndContent @tracyplayle
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So @tracyplayle begins by talking about #ImposterSyndrome. Fun fact: this is a topic I’ve been working on a presentation about! #GreatMinds #CoachingAndContent
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Settling in to learn from @tracyplayle about how coaching skills can help content strategists. #CoachingAndContent
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