Van der Goot & Etzrodt unpack two core paradigms in HMC: Media Equation vs. Media Evocation 🤖🧠
A must-read for theory lovers!
doi.org/10.30658/hmc...
#HMC #AI #CommTheory
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Political scientists talk about the limited utility of #endorsements. #CommTheory implies much the same.
Yet, in an age concerned about trust in institutions, endorsements play an important role. That’s the why: the ability to have that ability; to demonstrate its value, if not it’s very virtue.
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