An Open Letter to Temu: Let’s Be Honest for a Moment Dear Temu, When you arrived in South Africa, most of us were genuinely curious. New platforms always bring a sense of possibility, especially in a country where people are constantly looking for better value and more choice. But curiosity only lasts when it’s met with honesty. When it isn’t, it turns into something else entirely. Right now, what many South Africans feel about you isn’t anger.

Sometimes it’s not the prices that push people away, it’s the noise, the half-promises, and the feeling of being rushed. South Africans don’t need convincing tricks. We just need honesty and space to choose.

#OpenLetter #SouthAfricanConsumers #BrandTrust #HonestMarketing #DoBetter #ConsumerVoices #

GFN25 amplified consumer voices in tobacco harm reduction, with sessions for Latin America, Central Asia, and Eastern Europe. Their challenges and opportunities in LMICs matter! #GFN25 #ConsumerVoices #TobaccoHarmReduction bit.ly/3I0xxsN