Opportunities vs. Problems
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How do you make sure you aren't stuck in problem-solving mode and remember to also look for unmet desires? Share your best tip in the comments below.
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Combatting confirmation bias in customer interviews
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Every interview is a test of your opportunity space.
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How do I know when I’ve interviewed enough customers?
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Feelings aren’t opportunities.
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Avoid opportunities that are solutions in disguise.
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An opportunity lives in one moment in time.
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Avoid vertical stacks of opportunities.
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Frame opportunities from your customers’ perspective.
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Add just enough structure to your opportunity map.
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How to map an opportunity space.
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Deciding which opportunities belong on your opportunity solution tree.
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A well-structured opportunity space has distinct branches.
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Opportunity mapping unlocks a continuous cadence.
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Turn big intractable problems into smaller, more solvable problems.
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Understanding the structure of an opportunity solution tree.
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The challenge with opportunity backlogs.
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Stop reacting and start having an impact.
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The need for opportunity mapping.
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Share your customer interview insights.
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How to collect a specific story about past customer behavior.
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What should we ask in customer interviews?
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What if my sales team won't let me interview customers?
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Recruiting without an incentive.
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Exploring customer interviewing incentives.
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How do you find customers to interview?
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Should you interview the same customers or different customers?
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How often should you conduct customer interviews?
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Who should conduct interviews?
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Who should you interview?
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