Screenshot of the Forbes Communications Council Expert Panel article titled “16 Ways To Incorporate Real-Time Social Listening Into Your PR Strategy,” published in Forbes on January 26, 2026. The image shows the Forbes logo, Leadership section header, article headline, and publication date. The article features insights from Forbes Communications Council members, including Board Director and Global Marketer Toby G. Wong.

Screenshot of the Expert Advice section featuring the contribution of Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council Expert Panel article titled “16 Ways To Incorporate Real-Time Social Listening Into Your PR Strategy,” published in Forbes on January 26, 2026. Toby’s contribution appears as Insight #14 titled “Empower Your Teams To Monitor And Respond To Crises” and reads: “Crisis-ready executive teams and boards recognize that modern crises are both commercial and narrative. They structure and empower marketing and communications with shared management and oversight of social listening, consumer insights and brand equity and reputation metrics, so they can monitor impact across key consumer and public stakeholders and spot early shifts in trust before issues escalate.” The image also shows Toby’s name and her firm, Toby Wong Consulting, listed beneath the contribution.

Forbes: Social Signals Are Now Crisis Intelligence

Social listening now drives crisis leadership and brand trust. @forbes.com

#CrisisAtSpeedOfSocial #CrisisLeadership #SocialListening #Forbes

Screenshot of the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Marketer Toby G. Wong, sharing how organizations can protect truth, credibility, and trust when misinformation and synthetic media spread faster than facts.

Screenshot of input from Toby G. Wong, Board Director and Marketer at Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. Her contribution, “Prepare Leaders To Act Fast When Truth Is Threatened, is #10 and reads: “Crises must be treated as both commercial and narrative. Marketing and communications must co-lead by ensuring systems, processes and teams are in place to predict and detect disruption, validate truth and guide response. Deepfakes and AI content can erode reputation, brand equity, public trust and sales. Prepare leaders to act fast and with authority when trust and truth are under attack.”

When truth is threatened, leadership can’t wait for clarity. They must act.

Our Forbes Expert Panel in @forbes.com features experts sharing how organizations can prepare to respond quickly and protect trust in the age of deepfakes.

#BattlingDeepfakes
#ActFast
#DefendTruth
#CrisisAtSpeedOfSocial

Board Director and Global Marketer Toby Wong's article "Crisis At The Speed Of Social: Why Marketing and Communications Must Lead Together in Crisis and Governance" published on July 1, 2025 in Forbes is awarded their Forbes "Editor's Choice" Award. The special Forbes Editors Choice badge, the title of her award-winning article and Toby Wong's headshot profile photo is featured showing her as a smiling Asian female business executive with long wavy brown hair, brown eyes and pink cat eye glasses wearing pink woven scarf over black suit.

#Tylenol + #Autism?

Kenvue CEO Kirk Perry, Board Chair Larry Merlo; Johnson & Johnson Board Chair Joaquin Duato:

Tylenol forever link to you. Messaging alone won't solve crisis.

Read @forbes.com article on why Marketing + Comms must Co-Lead with CEO.

#CrisisAtSpeedOfSocial #CrisisManagement

Screenshot of the Forbes Expert Panel article titled “How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule” published in Forbes on July 8, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share their insights on their No. 1 rule for clearing potential pitfalls to avoid a PR crisis and to set a foundation for a solid crisis response.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule” published in Forbes on July 8, 2025. Toby’s comment is #20 and titled “Build Systems For Recognition, Response, Resilience And Reporting. It reads: “Crisis cannot be prevented given the speed that chaos moves today. The real work is building systems for recognition, response, resilience and reporting, not just messaging. Crisis puts brand equity, trust and revenue at risk. Acting on truth, even in the face of legal risk, is the only way to avoid the long-term financial and reputation cost of silence, delay and inaction.”

To me, you can’t avoid crisis at the speed of social. It’s about having crisis infrastructure of the 4 R’s.

Forbes Communications Council Expert Panel in @forbes.com talks #1 Rule to prevent crisis from 20 experts.

#CrisisManagement #CrisisAtSpeedOfSocial #Forbes