@footballcollective.bsky.social Looking forward to travelling to Belfast this afternoon and presenting on #CuttingTheMustard at The Clearer Twist National Stadium. I’m focusing on the commercialisation of football but maybe Windsor Park’s current name says it more eloquently than I can? #NCFC
Lovely to be talking football (and exchanging books) with a Polish colleague from the Adam Mickiewicz University in Poznan #CuttingTheMustard
Fab panel at the launch of #CuttingTheMustard at #CarrowRoad last night. Thanks so much to @ffionthomas.bsky.social for expertly chairing the discussion on the commercialisation of football and how it impacts on clubs such as #NCFC. Books at www.robinireland.com
All of these shirts feature in #CuttingTheMustard. You can track the money coming into the sport through a club’s sponsorship. #NCFC 1st deal was with a local double glazing firm in 1983 and was worth £150,000 over three yrs. JVC paid Arsenal £500,000 around the same time. Even then there was a gap
Broadcasting income has driven the commercialisation of football and has blown it apart in the last decades. In 2002 the dramatic loss of revenue from the collapse of ITV Digital (formerly ONdigital) nearly sunk #NCFC. Find out more: robinireland.com #CuttingtheMustard. Photo: PA Images/Alamy Stock
