We just found out YSL dropped the Yves in 2012...

Apparently this was a thing.
So here’s your cheat sheet if you’re still calling your Saint Laurent blazer “YSL.”
Spoiler: you’re technically wrong, but spiritually right.

We still call it YSL.
Our mistake. Our truth.
#DiorDads

That moment when you keep spotting the same bag from your Greece trip…

And realize the LOEWE raffia tote wasn’t a niche find.

We thought we nailed the perfect summer gift.
Turns out… so did everyone else.

#DiorDads #LoeweTote #LuxuryFashion #MensTake #QuietLuxury #WeTried