IIRC it was Mimi Sheraton's NYT Dessert Cookbook that printed a recipe for Fruitcake (🇺🇸fruitcake ~= Xmas Pudding 🇬🇧)
"... If too dry, add more brandy.
If shtill twoo dwy, keep adding bwandy."
#DrinkResponsibly
#DrinkLessDrinkBetter
Scotland has had all this before, in the 1980s?
Have we learned nothing?
We need a Scotch Whisky Tourism Strategy and Budget.
Hurry up! Do it NOW!
Let Scotland benefit from Scotch, for a change, after it being exploited, for 202 years!
Above all #DrinkLessDrinkBetter
Quality, not quantity.
This report is baloney!
Drinks are MILES better now! Therefore, they're more expensive.
In the late-20th Century, beer, whisky and wine was very cheap and really awful!
Of COURSE you could drink more, 'in the old days'!
You couldn't GET Premium stuff, Bars were grim.
#DrinkLessDrinkBetter
There are now over 150 Scotch Whisky Distilleries in Scotland. They're all very different.
We REALLY need a Scotch Whisky Tourism Strategy and Budget. Now.
For Scotland's Scotch Whisky places and Communities.
Scotch, from Scotland.
Places and people, not just Brands.
#DrinkLessDrinkBetter.
'The consumer' is becoming increasingly educated.
We're moving into a #DrinkLessDrinkBetter culture. Paying more, drinking less. Quality, not quantity.
It's tremendous news for high quality spirits.
Like, Scotch Whisky.
Another one, looking to make the World #DrinkLessDrinkBetter.
We need a Scotch Whisky Tourism Strategy and Budget for Scotland, to support the new, visionary Distilleries.
I drink Glencadam at home, it's excellent. It's a bit unknown but a VERY old Distillery.
There are well over 150 Scotch Whisky Distilleries, in Scotland.
They're ALL very good.
By Law, they have to be!
Scotch Whisky is the most heavily-regulated Spirit, in the World.
#DrinkLessDrinkBetter
Places like Dornoch, making REALLY good Scotch Whisky, it's the future, for Scotland.
We REALLY need a Scotch Whisky Tourism Strategy and Budget.
Scotch, for Scotland, not faceless Corporate behemoths.
#DrinkLessDrinkBetter.
I was planning a Scottish Whisky Festival, in 2010 but didn't, because I though the unchecked drinking of Whisky would be outlawed. I was also refused a Licence, for a Whisky Tour, in Edinburgh!
In 2025, there's more than ever!
#DrinkLessDrinkBetter is happening. It's definitely, the future.
In Scotland, we WANT this!
We need to wrestle Scotch away from control, by just the Big Brands.
Bring all the World's rich tourists, to super premium 'Scotch land' and show them how to #DrinkLessDrinkBetter.
Lead, not follow. We're good at this
India's now going down the #DrinkLessDrinkBetter route.
Scotland's got a 200-year start, on this drive to 'Super Premium'.
We've millions of Casks of 'product', to chuck at the World's biggest Whisky market.
We need a Scotch Whisky Tourism Strategy. Scotch Whisky to #supportscotch, for Scotland.
As we know from 40 YEARS AGO, the demands for ubiquitous, bog-standard Whisky can fluctuate wildly. LEARN, from past errors.
#supportscotch with a Scotch Whisky Tourism Strategy and Budget.
Move Scotch into a super-exclusive realm, a unique world away from other Whiskies.
#DrinkLessDrinkBetter
#DrinkLessDrinkBetter.
Whisky Distilleries PAUSE, to stop repeating the disaster of 40 years ago, when DOZENS of Scotch Whisky Distilleries closed.
Have we learned nothing?
Apparently not. The Scotch Whisky Association is 'Business as usual', trying to do the same as we've always done.
We WANT to actively discourage 'sales' of Scotch Whisky!
'Value' for Scotch Whisky, is much more important.
To #supportscotch, be 'Super Premium' and #DrinkLessDrinkBetter, we don't WANT to sell lots of bog-standard Whisky.
The future of Scotch, as The Macallan is showing, is: 'less but Luxury'.
Incredibly, more people in Scotland drink Jack Daniels, than Scotch Whisky.
It's because we don't promote Scotch Whisky properly.
We leave it up to the brands who have no interest in any #DrinkLessDrinkBetter moves.
There's all sorts of irrelevant and disingenuous pish spoken about Scotch Whisky.
Drink what you can afford, ignore the marketing bollocks. More expensive isn't necessarily better!
Most of the £20 stuff in the Supermarket is perfectly fine!
Above all, #DrinkLessDrinkBetter.
Developing Markets.
India alone, has the capacity to DOUBLE the size of Scotch Whisky.
We also, REALLY need a Scotch Whisky Tourism Strategy and Budget, to get visitors over here, to #supportscotch and #DrinkLessDrinkBetter.
Try Scotch Whisky, from Scotland.
If this happens, Scotch Whisky will go BONKERS!
It's time for Scottish Independence, unless we want another 200 years, naked exploitation, of our National Drink.
UK Duty is 75%!!!
It's time for Scotland to #supportscotch.
Wake up Scotland.
Let's promote #DrinkLessDrinkBetter, for Scotland.
Jinro.
The World's biggest-selling Spirit.
Most UK people haven't even seen it, let alone tasted it.
We need a Scotch Whisky Tourism Strategy and Budget, to be relevant, globally, in an increasingly diverse Marketplace.
#SupportScotch, in Scotland.
Get tourists to #DrinkLessDrinkBetter.
Scotch Whisky Association had roots in London 120 years ago. About as Scottish as Jacob Rees-Mogg.
Their ex-Chief Exec went on the be the UK Chief Brexit Negotiator.
Yes, honestly.
They're an Association FULL of Secrets and lies.
Of COURSE the future is #DrinkLessDrinkBetter!
#SupportScotch
In SOME Press, they tell us, Scotch Whisky Sales are a disaster and USA is where it's at.
We're actually changing into a super-premium, #DrinkLessDrinkBetter World.
Less Sales, More Value.
An Indian Free Trade Agreement would DOUBLE the size of Scotch Whisky.
THIS would #supportscotch.
As I've been saying, for decades, the future for Scotch Whisky is #DrinkLessDrinkBetter.
The Scotch Whisky Association DOESN'T follow this approach and is a slave to a 'Big Brand', mass-market approach.
As the World changes, to #supportscotch, so must Scotland.
www.just-drinks.com/news/2024-sc...
Arthur Guinness was a British Spy, AGAINST Irish Independence.
The Black and Tans used Guinness Trucks, against the 'Rebels'.
It's the LEAST Irish thing I can possibly think of!
Diageo (formerly Guinness) has promoted this ludicrous 'Irish' bollocks, for Centuries.
#DrinkLessDrinkBetter
We focus on the wrong stuff.
One bloke spent £150,000 on his Bar Bill, at the Fife Arms.
Super Luxury, not Slow Scotland, is the future!
#DrinkLessDrinkBetter
www.scotsman.com/hays-way/how...
If there are more Brewers (there are, a lot more) there are therefore, going to be more Insolvencies? Of course.
That's a truism, about ANY aspect of Business.
Who writes this alarmist baloney?
In the 'drinks' game, Big isn't Better!
#DrinkLessDrinkBetter
www.cityam.com/britains-ind...
The ONE searching question about Alcohol- free booze, that the producers usually don't answer, is :
As you don't pay Tax on it, why is it so bloody expensive?
#DrinkLessDrinkBetter
www.channel4.com/press/news/c...
This was my introduction to really good, cask strength Scotch Whisky.
As We Get It.
#DrinkLessDrinkBetter
www.masterofmalt.com/whiskies/ian...
The #DrinkLessDrinkBetter model is the future for Scotland and Scotch Whisky.
Unique, artisan, crafted Scotch, that's ten times more expensive.
Why don't we have a Scotch Whisky Tourism Strategy and Budget?
#SupportScotch
