Experts tell Vermont committee real‑time bidding exposes resident data, wastes ad dollars Witnesses at the Feb. 4 hearing told the Vermont House Committee on Commerce & Economic Development that real‑time bidding and programmatic advertising expose Vermonters’ device and location data to hundreds of bidders, funnel ad dollars to intermediaries and often misattribute campaign results for small advertisers.

Vermont's advertising landscape is under fire as experts reveal that real-time bidding not only squanders ad dollars but also puts residents' privacy at risk!

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