Play to the audience and use people’s cognitive biases. #Editors21
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#Editors21
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Words that solve problems vs. adversarial words:
•annual visit vs. monitoring
•visit vs. inspection
•etc. #Editors21
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Focus on 3 claims. How many positive claims should be used to produce the most positive impression of a product or service?
After 4th claim people become suspicious. #Editors21
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People learn best when they’re comfortable and at ease. So as editors we should do what we can to put readers at ease. #Editors21
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SmartBlogger has a list of 800+ words that are emotion packed. #Editors21
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Emotion is more effective than logic in advertising. Take your words from rational to emotional.
Seek one small change to break the pattern. People are more likely to take action toward a goal after temporal landmarks that represent new beginnings. #Editors21
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Behaviour happens when motivation, ability, and a prompt come together at the same time. #Editors21
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Informational advertisements are the least effective.
Show how something is personally relevant to the reader and appeal to their emotions. #Editors21
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For highly motivated reader who finds the topic personally relevant, a message with an analytical approach may work.
When motivation is low, an emotional appeal may work better. —@CherylStephens #Editors21
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Telling stories works: makes ideas easier to understand and easier to remember. Appeals to people’s emotion, which is easier to process. If you can turn something into a story, you should. —@CherylStephens #Editors21
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To understand persuasion, understand that people are predictably irrational. Logic alone won’t persuade people. #Editors21
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Following a framework from social marketing—marketing designed to create social change, not to directly benefit a brand. #Editors21
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•Build trust: be credible, factual, and useful
•Be authentic
•Make reading and understanding easier
•Consider factors below the level of consciousness
#Editors21
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Last #Editors21 session! Listening to @CherylStephens talk about choosing persuasive words that can help promote a social cause.
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(Ack—I missed 7)
8. Ask yourself what narrative of disability this piece is contributing to. Is it reaching for a different kind of world, where disabled people have the space and power to tell their own narratives and shape how they’re seen? #Editors21
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6. Are disability stereotypes avoided, or perpetuated in the piece? Do the disabled characters have agency, or are they footnotes who “suffer through” their own lives? #Editors21
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5. Does the piece and the language therein respect the autonomy of disabled people and show a multi-faceted awareness and understanding of disability? #Editors21
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4. Is the language of the piece clear and concise? Can it be written in language?
People who have language-processing difficulties are often left out of conversations about disability in language. #Editors21
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3. Is the language of the piece free of ableist language and phrases? #Editors21
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.@AmandaLeduc now uses “non-disabled” as the opposite of “disabled,” rather than “able-bodied” or “abled.”
Language continues to evolve.
#Editors21
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2. Am I consulting a style guide that has been endorsed by the disability community? How up to date is it? #Editors21
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Question to ask as an editor:
1. Has a member of the disability community been consulted/interviewed/commissioned for a piece? We need to seek out and elevate disabled people in general, but if the piece is *about* disability, then this is especially important. #Editors21
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We consistently portray disability as being a burden to caregivers and society. We need to change that. #Editors21
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Hard to talk about this because people mean well and don’t realize that they’re causing harm. They’re commenting on the person, not on the barriers they encounter, and it’s absolving them of the responsibility of advocating for structural change. —@AmandaLeduc #Editors21
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Inspiration porn: coined by late Australian disability activist Stella Young in 2012. Refers to the way disabled people are seen as inspirational solely or in part because of their disabilities. —@AmandaLeduc #Editors21
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We don’t say that someone who’s gay is “differently straight.” —@AmandaLeduc #Editors21
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To get comfortable with disability in language, we need to face it head on. WE cannot use euphemisms for disability because this obscures the structural issues at play. —@AmandaLeduc #Editors21
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Disability community is not a monolith. Some people do prefer person-first language. But many disabled people, especially in recent years, have gravitated toward identity-first language.
Disability is not a bad word. —@AmandaLeduc #Editors21
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Person-first language was agreed upon by non-disabled people, not in conjunction with the disability community. You shouldn’t need to use language to convince yourself that a disabled person is a person. —@AmandaLeduc #Editors21
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We should always be on the lookout for ableist language. Is this language I want to use? Will it cause harm? Is there a stronger, more specific choice of word I can use that actually gets at what I’m trying to say? —@AmandaLeduc #Editors21
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