TBMP infographic ft. side-by-side photos of Colonel Tom Parker and Maurice Starr. The accompanying text: Maurice observed Colonel Tom Parker closely (he even started calling himself “the General”) and flipped the script by using the #ElvisEffect to his advantage by creating a watered-down version of his original Black creation. However, he may have studied Colonel Tom too closely because both NKOTB and New Edition accused him of taking financial advantage of them.

#MauriceStarr observed Col Tom Parker closely & flipped the script using the #ElvisEffect to his advantage by creating watered-down versions of his originals. (However, he may have studied Col Tom too closely because both NKOTB and New Edition accused him of taking $ advantage of them.) 13/18

An early publicity photo of Maurice's next creation, New Kids on the Block.

Maurice proved this with his next teen boy band from Boston, a group of White kids named #NewKidsOnTheBlock. Maurice realized that Black artists singing R&B are segregated into a #marketingghetto while Whites singing R&B are given the "pop" label — we call it the #ElvisEffect 7/17 #BlackHistoryMonth

An excerpt from a feature on Maurice Starr highlighting his New York Times interview quote.

Maurice was well aware of the #ElvisEffect & knew that a white approximation of African-American style & aesthetic would mean more mainstream opportunities. "If #NewEdition was as big as they were, I could imagine what would happen if white kids were doing the same thing." — #MauriceStarr 6/17