Screenshot of the Forbes Expert Panel article titled “12 Expert Strategies To Master Green Marketing (And Avoid Greenwashing” published in Forbes on April 29, 2025. 12 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided strategy insights on green marketing in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “12 Expert Strategies To Master Green Marketing (And Avoid Greenwashing)” published in Forbes on April 29, 2025. Toby’s comment is #10 titled “Demonstrate Impact Without The “Spin” and states: “Sustainability is more than a marketing message. It is a core strategy and operating principle that shapes your business and builds a competitive edge. When ESG is embedded across innovation, design, operations and supply chain, marketing shows what's been done (for example, waste eliminated, products reused and emissions reduced). No spin. Just proof. That is how you silence exaggerated greenwashing claims.”

@forbes.com: Green Marketing Without Greenwashing

Check-out this week’s Forbes Expert Panel article on 12 green marketing expert strategies:

bit.ly/42VMNxQ

#GreenMarketing #NoGreenwashing #EmbedESG #NoSpin #Forbes