Unlocking Customer Desires: Insights from the New Edition of 'The Essence of Wanting' Discover the revised edition of 'The Essence of Wanting' by Takahiro Omatsu and Hiroyuki Hada, highlighting consumer insights crucial for innovation.

Unlocking Customer Desires: Insights from the New Edition of 'The Essence of Wanting' #Japan #Tokyo #Consumer_Insights #Essence_of_Wanting #Takahiro_Omatsu