What I have learned in my #UX career is that if one eliminates plankton, whales around the world die.

Which means whatever bullshit a company is producing & pushing out without #ExperienceResearch, is a company wishing to die of starvation.

The value of UX dawns too late for most. #deadWhale

Experience Strategy & Research:
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#UXStrategy #ExperienceResearch #GarofaloUX #UserExperience #HumanCenteredDesign