A side-by-side infographic comparing two business models for personal trainers. The main headline at the top center reads: "IS THE PT ‘PAY-PER-LEAD’ MODEL BROKEN? AN INDEPENDENT TRAINER’S ALTERNATIVE TO GET FOUND LOCALLY." The left side is titled "THE BROKEN MODEL (CYNICAL & STRESSED PTs)" and is set against a dark, gloomy grey and blue background. A stressed personal trainer is holding his head in frustration, tangled in red tape, and surrounded by floating wallets and a calculator showing "-£15 per lead." Below him, a giant cracked gold coin reads "OLD WAY: PAY-PER-LEAD (BARK MODEL)." Floating text highlights the negatives: "excessive costs," "hidden fees," "unpredictable funnel," and "predatory software." Smaller illustrations show confused and frustrated people standing near a crumbling, dark pit. The right side is titled "THE NEW WAY (CONFIDENT & VISIBLE PTs)" and features a bright, sunny gradient background of yellow, orange, and green. A happy, confident trainer in a green shirt points to a giant smartphone displaying his profile. Next to the phone is a glowing green location pin labeled "FOUND LOCALLY." The smartphone screen shows a clean green checklist that reads: "WORLDS HIGH STREET PROFILE," followed by checked boxes for: "TRANSPARENT FLAT RATE," "AI-READY (GEO) PROFILES," "FIRST 200 FOUNDATION MEMBERS," "LIFETIME £1.99/mo LOCK-IN," and "AD-FREE FOREVER." Sunlight streams onto the profile, which is streamlined and ad-free. Floating text highlights the benefits: "new transparent alternative," "no hidden fees," "growth & control," and "fix local discovery," alongside small figures interacting positively.
Just had a great debate with a veteran PT about why trainers are so cynical about directories. The consensus? The "pay-per-lead" model is completely broken. Paying £15 just to message a local lead who might ghost you is terrible for independent coaches. 🧵 1/4 #fitbiz #barkmodel #newpt #pt
