How Forest Essentials chose ‘anti-growth’ to thrive in beauty And found a suitor in global major Estée Lauder

Why #EstéeLauder bought into an #Indian #AyurvedicBeautyBrand

The #luxury giant’s “billion-dollar” bet on #ForestEssentials shows that in #India’s #BeautyBoom, the slowest players sometimes win

FE focused on #OfflineRetail & building #discovery through unlikely channels
the-ken.com/story/how-fo...

Product recco: The Green tea and Oud bath after #bathoil from #ForestEssentials.

Strictly for the intense long-lasting fragrance. *sniffs wrist* :))