It was a privilege to be a part of a @gmblondonregion.bsky.social panel at #GMB2025, chaired by the amazing Penny Robinson.

Great to chat about breaking barriers in politics with Robbie Scott, Dawn Butler MP, Anya Durrant & Lisa Gillmore.

Huge thanks to Peter Roberts and GMB London Region.

High Impact Local Search Tactics 2025 🔥 🚀 This is what we're focusing on the most and what I wouldn't spend my time on. ✅ WHAT TO DO: 👉 Use a relevant business name that reflects your core services. 👉 Choose the right Google Business Profile (GBP) categories. 👉 Remove irrelevant or outdated photos (and report customer uploads that don’t belong). 👉 Get genuine reviews regularly. 👉 List every service you offer on GBP. 👉 Publish PR or guest posts targeting relevant keywords. 👉 Build location landing pages (or service area pages) to expand your reach. 👉 Prioritize conversion rate optimization - it’s faster than waiting to rank. 👉 Focus on leads, sales, and engagement, not just rankings. Track real results like calls and sales to know what’s working and where to improve. ❌ WHAT TO AVOID: 👉 Don’t place social icons at the top of your page - drive traffic from social to your website funnel, not the other way around. 👉 Don’t open external links in the same tab - keep visitors on your site unless you’re sending them to book an appointment. 👉 Skip the “welcome” fluff on your homepage - people want answers fast: how you can help and how to get it. 👉 Don’t keyword stuff your review replies - it looks unprofessional. 👉 Don’t make all calls to action the same color - highlight key actions to boost clicks. 👉 Don’t optimize pages for too many keywords - focus each page on one keyword and its variations. 👉 Don’t waste time on hundreds of irrelevant citations - quality and relevance matter more. ----- What would you recommend?

High Impact Local Search Tactics 2025 🔥 🚀
This is what we're focusing on the most and what I wouldn't spend my time on.

✅ WHAT
👉Use a relevant business name that reflects your core services.

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#GMB2025 #GMB #Seo

Are you at @gmb.org.uk Congress in #Brighton? Are you a fan of Parma violets or more into Love Hearts? Come and grab the last few vegan sweets along with a free copy of the trade union case for electoral reform #GMB25 #GMB2025 #TimeForPR

politicsforthemany.co.uk/the-trade-un...

Life at the GMB 2025 Conference and Rachel Reeves' Speech It has been an interesting experience being at the GMB Conference, it is not comparable with a Labour Party Conference, or even societies w...

#MarsHillBlog Post Life at the 2025 GMB Conference and Rachel Reeves’ speech #RachelReeves #GMB #GMB2025 #GMB25 #Brighton #SpendingReview #Labour #HouseofCommons #Westminster #UnitedKingdom
paulburgin.blogspot.com/2025/06/life...

Life at the GMB 2025 Conference and Rachel Reeves' Speech It has been an interesting experience being at the GMB Conference, it is not comparable with a Labour Party Conference, or even societies w...

#MarsHillBlog Post Life at the 2025 GMB Conference and Rachel Reeves’ speech #RachelReeves #GMB #GMB2025 #GMB25 #Brighton #SpendingReview #Labour #HouseofCommons #Westminster #UnitedKingdom paulburgin.blogspot.com/2025/06/life...

Warming up for GMB Congress 2025… the only way I know how.

Spicy Tuesday session in the kitchen:
* Beans, Carrots and Potato Bhajee
* Beef Madras
* Tarka Dhall

#GMB2025 #SpicyTuesday #UnionPower #SolidarityAndSpice