Cannes People 2025: Samsung Ads, Holly Duffield, Snr Intl Sales Mgr- Holly Duffield, Senior International Sales Manager at global adtech powerhouse #SamsungAds talks to us from Cannes Lions about #GameBreaks.

We caught up with Holly Duffield at @SamsungAds aboard a lovely yacht at @canneslions.bsky.social 2025 to hear why #GameBreaks is the next evolution in #CTV engagement - and how Samsung Ads is reshaping viewing+play. 🎮
#SamsungAds #AdTech #Cannes2025

Samsung Ads reimagines CTV ads with GameBreaks UK launch - Samsung Ads has launched its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada.

Game on…
@sumsung.bsky.social Ads launches its #GameBreaks format in the UK.
From trivia to shoppable ads, it promises that #advertisers can now connect with #viewers in fun, measurable ways.
#CTV #AdTech #InteractiveAds #SamsungAds #GameBreaks