3 months before launch is too late, 2 months before launch is too late and 1 month either side of launch is too late. Start communicating your game the day your steam page is live or lose the discovery battle. #indiegamebiz #indiedev #indiegamedev #indiegames #gamesmarketing #games

Do more, but give players a reason to be curious and to come back, think about the content you're pushing. Short-form video generates massive growth for indie games on Steam, particularly if you're focused on quality. #indiegames #indiegamedev #gamedev #gamesmarketing #indiegamePC

As an indie game dev, how does your road to launch differ from hundreds of other games? #indiegames #indiegamedev #gamesmarketing #indiegame #gamedev

I read on LinkedIn that I should show 9:16 gameplay videos of our indie game, so here's one.

#indiedev #gamedev #gamesmarketing

Wrote about some experiences in #gamesmarketing on #Patreon and why some things will be changing going forwards

www.patreon.com/posts/experi...

#gamedev #indiegamedev #games #game #indiegame #indiegames

Social Media Manager!
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#indiegamedev #indiegame #cozygame #rhythmgame #gamedev #indiegamestudio #volunteerwork #socialmedia #socialmediamanager #communitymanager #marketing #marketer #gamesmarketing #art

Social Media Manager!
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#indiegamedev #indiegame #cozygame #rhythmgame #gamedev #indiegamestudio #volunteerwork #socialmedia #socialmediamanager #communitymanager #marketing #marketer #gamesmarketing #art

Social Media Manager!
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#indiegamedev #indiegame #cozygame #rhythmgame #gamedev #indiegamestudio #volunteerwork #socialmedia #socialmediamanager #communitymanager #marketing #marketer #gamesmarketing #art

Google's 2025 Year in Search results give us a direct look at what players actively went looking for.

In my new post, I break down some of the top game searches and what they reveal about community + curiosity.

Read it here!: seamaxwell.substack.com/p/video-game...

#gamesmarketing #videogames

Social Media Manager!
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Egging On And Falling Off: An Indie Launch That Lost Momentum How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.

Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch.

The issue wasn't the game, but a misalignment between its marketing and its player demographic.

Check out my analysis here: open.substack.com/pub/seamaxwe...

#gamesmarketing #gamedev

CALL FOR INDIE STUDIOS: PLAYTESTS/DEMO PLAYS/INTERVIEWS

Do you have an indie game? Got a playtest, demo, or other piece of your game you'd like us to share?!

We'd love to share your game! DM us if you'd like us to cover your game :)

#indiegame #gamesmarketing #makinggames #indies #gamedev

We reached over 800 members of our indie game's Discord community within 10 days of it going live!! We've already got OCs, fanart and memes which is just the nicest thing for any developer to see of their game-in-development 😭 #indiegames #indiedev #narrativegames #communitygrowth #gamesmarketing

Visibility-Expertin Sophie Atkin: „So viele Pfeile wie möglich im Köcher“ Wie verhilft man Games zur nötigen Sichtbarkeit? Kaum jemand weiß das besser als Sophie Atkin, die zu den bekanntesten VertreterInnen der britischen Games-Branche zählt. Sophie ist Mitbegründerin der ...

How to make your #game more visible: An interview with Sophie Atkin, @secretsaucesoph.bsky.social (text in German). #Sichtbarkeit #Silksong #Peak #Steam #games #indiegames #gamedev #indiedev #gamesmarketing #gamesindustry #AI igmonline.de/story/igm-10...

@alykkat.bsky.social & @sailortabbycat.bsky.social from UberStrategist are heading to #PAXWest!

Planning a launch? Need a killer PR strategy? Just want to nerd out over games?

Let's Talk! workwithus@uberstrategist.com

(Yes, coffee and random run-ins also welcome!)

#gamedevs #GamesMarketing

The 8% Club highlights the ✨ new ✨ games rising on Twitch, the titles being streamed that aren't part of a returning franchise.

Here's the July highlights:

#Twitch #GamesMarketing #GameDev #IndieDev #CreatorMarketing #Streaming

📚 Wondering about how you should market your game? | Eostrix Games & Marketing 📚 Wondering about how you should market your game? Start here. We built a top-level guide on the three essentials every game marketing strategy needs—no fluff, just good foundational principles. 💡 ...

🦉Wondering about how you should market your game?
We made a top-level guide with three essentials you need in every game marketing strategy, to build focused, efficient, and effective plans—no fluff, just good foundational principles

shorturl.at/Uzw5f

Ask us questions! 💡

#gamesmarketing #gamedev

Part of our mission is to improve marketing know-how in the games industry—one buzzword at a time.

So, we came up with the “Jargonary”... A cheeky look into a marketer's dictionary!
Here are a few terms you may need to know if you want to understand how to market games!

#gamedev #gamesmarketing

@developconference.com was yet again the best UK industry meet-up of the year. We made new friends, caught up with old ones, and now we're going to answer a burning question:
How on earth do you pronounce our name?🦉

www.youtube.com/watch?v=8DEZ...

#gamedev #indiedev #gamesmarketing #gamesindustry

🎮 5 Indie Games Worth Your Time This July 🎮

Tag your game in the comments if you're launching in July! 👇

#Gaming #IndieDev #GameDev #GameLaunch #GamesMarketing

Yay we're going to the beach!! 🦉🕶️🌞🏖️

If you're @developconference.com let's say 'hello'!!

#gamedev #indiedev #gamesmarketing

The 8% Club highlights the ✨ new ✨ games rising on Twitch, the titles being streamed that aren't part of a returning franchise.

Here's the June highlights:

#Twitch #GamesMarketing #GameDev #IndieDev #CreatorMarketing #Streaming

I did a nice new thing!!!

#gamedev #gamesmarketing

Chart of sorts, showing the increase of traffic for my itch.io page during the weekend a bundle ran, with about six times as much downloads and views than normal.

People ask how to get more exposure on @itch.io, and "bundles" is one answer.
If you wonder how much they can raise your traffic, this is the Free RPG weekend bundle with 2 of my games.

#indiegames #gamesdev #indiedev #solodev #gamesmarketing #itchio #miat #traffic

Tag your game in the replies if you're launching in June!

#GameLaunch #Gaming #GamesMarketing #GameDev #IndieDev #IndieMarketing

This is hilarious!!
Love it

#indiedev #gamedev #gamesmarketing

Photo of a danish social pastry with pink icing and a pink love heart on top

Heading to Guildford Games Festival?
Come eat delicious breakfast Danish Socials before it kicks off and let's chat all things #GameDev #IndieGameDev #GamesMarketing

Where: Ole & Steen (High Street, Guildford)
When: 8:30-10am

DM if you'd like a calendar invite

It’s more expensive to get new players than maintaining and investing in the players you have. I’m begging the game dev community to keep this in mind😭😭

We have a term for it!! Customer Acquisition Cost - you HAVE to understand it to be successful!!

#GameDev #GamesMarketing