Awin ThinkTank Americas - April 20–22 in Chicago.
Gen3 COO Alex Czurylo is on the panel April 22 on affiliate incrementality in the AI era. Also attending: Nick D'Amico, Paresh Vadavia, and Aaron Quinn.
Come find us.
awin.com/us/events/thinktank-2026
#AwinThinkTank #Gen3Marketing
Huge congratulations to Brianne Schmidt, promoted to VP of Customer Strategy at Gen3.
From Affiliate Manager to a seat at the heart of Gen3's new strategy model, Brianne has earned every step of it. Proud to have her leading the way.
#Gen3Marketing #EmployeeSpotlight #CareerGrowth
ShopTalk Spring 2026 key takeaways. Performance marketing is more embedded in the brand conversation than ever. Creator strategy is everywhere. And in-person still does what nothing else can replicate.
Good week. Lots to follow up on.
#ShopTalk #AffiliateMarketing #Gen3Marketing
Venchi grew US affiliate revenue +27% YoY while cutting partner costs by 40%. Not by spending more — by spending better.
Worth a read. gen3marketing.com/case-studies/affiliate-revenue-growth-strategy/
#AffiliateMarketing #Gen3Marketing
Gen3 is rethinking analytics, because reporting what happened isn't the same as understanding what drove growth.
Chris Sementa joins as VP of Analytics, focused on attribution and incrementality for the brands we serve.
#Gen3Marketing #Analytics #PerformanceMarketing
Most B2B affiliate programs underperform because of the content strategy, not the channel.
Gen3's latest blog covers what actually works.
gen3marketing.com/blog/b2b-affiliate-content-strategies/
#B2BMarketing #AffiliateMarketing #Gen3Marketing
PI Live Level Up last week was exactly what it promised. Practical, energizing, and full of ideas.
Amy Kean on the power of being human. Simon Hares on mastering cold outreach. And new LinkedIn features to discover!
performancein.live/europe/level...
#PILive #LevelUp #Gen3Marketing
Gen3 Marketing is announcing a strategic evolution. New divisions. Expanded analytics. GEO. Built on two decades of expertise. Designed to deliver more for clients and the team behind them.
Full announcement - gen3marketing.com/news/gen3-st...
#Gen3Marketing #PerformanceMarketing
Gen3 SVP, Greg Baines was at Rakuten DealMaker Europe last week. Big themes: affiliate's gap in MMM measurement, Rakuten and Similarweb's new LLM visibility collaboration, and strong conversations with UK publishers.
Lots to follow up on. 🇬🇧
#RakutenDealMaker #AffiliateMarketing #Gen3Marketing
Search is no longer just Google. Consumers are asking ChatGPT, Gemini, and Perplexity. The brands that show up have built the authority LLMs trust.
Gen3's GEO & AI SEO service helps brands get found in the new era of search.
gen3marketing.com/seo/ai/
#AISearch #GEO #Gen3Marketing
Affiliate influence is growing. Affiliate tracking is falling behind. That gap is creating real problems in budget conversations.
Our latest blog breaks down the 2026 paradox.
gen3marketing.com/blog/affiliate-marketing-2026-paradox/
#AffiliateMarketing #Gen3Marketing
ShopTalk Spring kicks off today in Las Vegas and the Gen3 team is there for it.
Look out for Paresh Vadavia and Harvey Bierman on the floor. They’re always happy to connect and talk shop.
#ShopTalk #RetailMarketing #Gen3Marketing
Gen3 will be at CardCon 2026 in Phoenix, April 21–23! The conference for financial marketing professionals across credit cards, affiliate, and consumer credit. Come find us if you're there.
cardconexpo.com #CardCon #AffiliateMarketing #Gen3Marketing
Active or passive rewards - what's the difference and which one belongs in your affiliate program?
Gen3 Affiliate Manager Janet Antonelli's blog breaks it down.
gen3marketing.com/blog/rewards-programs
#AffiliateMarketing #LoyaltyMarketing #Gen3Marketing
Gen3 will be at ShopTalk Spring next week.
Harvey Bierman is representing the team from March 24-26. if you're attending, connect with Harvey ahead of the event.
linkedin.com/in/hlbierman
#ShopTalk #RetailMarketing #Gen3Marketing
The affiliate programs that consistently perform are built to connect with the broader marketing strategy.
Gen3 has spent decades refining that approach. It's the foundation everything else builds from.
gen3marketing.com/affiliate-marketing
#AffiliateMarketing #PerformanceMarketing #Gen3Marketing
Just back from SoCom Live - the first conference built entirely around social commerce.
Creators, communities, and seamless shopping are reshaping retail in real time. Great conversations, big energy, and a lot to bring back for our clients. 🛍️
#SoCom #SocialCommerce #Gen3Marketing
The Gen3 team was at Awin's ThinkTank in Madrid and honestly, it was one of those events that reminds you why getting in the room matters.
Lots of great conversations about where affiliate is heading: more strategic, full-funnel, and data-driven.
#AffiliateMarketing #AwinThinkTank #Gen3Marketing
What’s the role of UGC creators in influencer marketing?
Yulia Shilkina joined a panel at Ad Age NextGen to unpack how brands are working with creators for relevance and performance.
Read the full article. ⤵️
📖 adage.com/article/mark...
#UGC #InfluencerMarketing #Gen3Marketing
