Scott B

@scottbartlett.bsky.social

2 months ago

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You #AISearch #GeneralSEO

Scott B

@scottbartlett.bsky.social

2 months ago

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation) Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation) #AISearch #GeneralSEO

Scott B

@scottbartlett.bsky.social

2 months ago

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility #GeneralMarketing #GeneralSEO

Scott B

@scottbartlett.bsky.social

3 months ago

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings…Read more ›

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility #ContentMarketing #GeneralSEO

Scott B

@scottbartlett.bsky.social

3 months ago

10 ChatGPT SEO Tools That Help You Rank Higher Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. Pricing: ChatGPT Plus/Team plan ($20+/mo) The…Read more ›

10 ChatGPT SEO Tools That Help You Rank Higher #AISearch #GeneralSEO

Jay

@jay52-tx.bsky.social

3 months ago

Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates) Get more traffic without publishing new posts.

Republishing Content for #SEO & AI: How to Update Posts (Not Just Change Dates) || #SearchMarketing #GeneralSEO bit.ly/3M9ZYqa

Jay

@jay52-tx.bsky.social

4 months ago

15 Ahrefs MCP Use Cases for SEOs & Digital Marketers With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights.

15 Ahrefs #MCP Use Cases for SEOs & Digital Marketers || #SEO #GeneralSEO #DigitalMarketing bit.ly/4oJNXG6

Scott B

@scottbartlett.bsky.social

4 months ago

How to Monitor Your YouTube Video Mentions YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. YouTube…Read more ›

How to Monitor Your YouTube Video Mentions #AISearch #GeneralSEO

Scott B

@scottbartlett.bsky.social

4 months ago

How to Compare Your AI Visibility Against Your Competitors This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more ›

How to Compare Your AI Visibility Against Your Competitors #AISearch #GeneralSEO

Scott B

@scottbartlett.bsky.social

4 months ago

43 B2B SEO Statistics for 2025 We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have…Read more ›

43 B2B SEO Statistics for 2025 #DataStudies #GeneralSEO

Jay

@jay52-tx.bsky.social

5 months ago

A checklist for effective SEO QA Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.

A checklist for effective #SEO QA || #GeneralSEO #DigitalMarketing bit.ly/4nIiFyY

Jay

@jay52-tx.bsky.social

6 months ago

Ask An SEO: High Volumes Or High Authority Evergreen Content? Evergreen and timely content both work, but only when built to help users, not to chase keywords.

Ask An #SEO: High Volumes Or High Authority Evergreen Content? || #GeneralSEO #SearchMarketing #DigitalMarketing bit.ly/4nzSeeQ

Jay

@jay52-tx.bsky.social

6 months ago

The Problem With Always-On SEO: Why You Need Sprints, Not Checklists SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.

The Problem With Always-On #SEO: Why You Need Sprints, Not Checklists || #GeneralSEO #DigitalMarketing #OnlineMarketing bit.ly/421Qy5e

Jay

@jay52-tx.bsky.social

6 months ago

Ways Community Can Help Your SEO Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical…

Ways Community Can Help Your #SEO — Whiteboard Friday || #SearchMarketing #GeneralSEO bit.ly/46oTqdN

Jay

@jay52-tx.bsky.social

6 months ago

3 Best AI SEO Tools to Work Smarter, Not Harder Overwhelmed by AI tool options? I’ve narrowed it down to the top 3 must-haves and explained why they’re game-changers for your workflow.

3 Best AI #SEO Tools to Work Smarter, Not Harder || #GeneralSEO #DigitalMarketing bit.ly/4mSy2ED

Jay

@jay52-tx.bsky.social

7 months ago

Google Explains The Process Of Indexing The Main Content Google's Gary Illyes explains the technical process of indexing content and how some mistakes can impact the crawl budget.

Google Explains The Process Of Indexing The Main Content || #SEO #GeneralSEO bit.ly/4fJIj3f

Jay

@jay52-tx.bsky.social

7 months ago

Give me 8 Minutes and You'll Crush SEO in 2025 In this video, you'll learn the best SEO tips that will change the way you do SEO in the AI era.

Give me 8 Minutes and You'll Crush #SEO in 2025 || #GeneralSEO #SearchMarketing bit.ly/47sBQr9

Jay

@jay52-tx.bsky.social

8 months ago

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers.

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? || #SEO #GeneralSEO #SearchMarketing bit.ly/45leEd3

Jay

@jay52-tx.bsky.social

8 months ago

Query Fan-Out In this post, Kevin Indig explains how to "optimize" for query fan-out and how to think about it. It might be the future of SEO, after all.

Query Fan-Out || #SEO #GeneralSEO #SearchMarketing bit.ly/4lyO465

Jay

@jay52-tx.bsky.social

9 months ago

The Accessibility Advantage in SEO Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and…

The Accessibility Advantage in #SEO -- Whiteboard Friday || #GeneralSEO #SearchMarketing #OnlineMarketing bit.ly/4ekxtju

Jay

@jay52-tx.bsky.social

9 months ago

When should you do SEO? Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should…

When should you do #SEO? || #GeneralSEO #SearchMarketing #DigitalMarketing bit.ly/3ZtgwNB

Jay

@jay52-tx.bsky.social

10 months ago

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand Learn what semantic SEO is about in this beginner-friendly guide that covers what "semantic" even means, how it applies to search and how experts actually do semantic SEO.

Semantic SEO sounds complicated, but it simply boils down to doing #SEO without cutting corners || #GeneralSEO #SearchMarketing bit.ly/4kc9CEV

Jay

@jay52-tx.bsky.social

10 months ago

What Is llms.txt, and Should You Care About It? Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything?

What Is llms.txt, and Should You Care About It? || #SEO #GeneralSEO #DigitalMarketing bit.ly/45fDzyY

Jay

@jay52-tx.bsky.social

10 months ago

How to Close the Gap Between SEO Recommendation and Execution Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

How to Close the Gap Between #SEO Recommendation and Execution || #DigitalMarketing #SearchMarketing #GeneralSEO bit.ly/4d8PLUi

Jay

@jay52-tx.bsky.social

11 months ago

How Do You Explain the Value of SEO? — Whiteboard Friday Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with…

How Do You Explain the Value of SEO? || #DigtalMarketing #SearchMarketing #SEO #GeneralSEO bit.ly/42GPioC

Jay

@jay52-tx.bsky.social

11 months ago

Leverage, Not Luck: Why Most Marketers Stay Stuck You probably deserve a promotion, but that’s rarely enough to actually get promoted. Here are four types of leverage you can use to catalyze a promotion.

Leverage, Not Luck: Why Most Marketers Stay Stuck || #SEO #DigitalMarketing #GeneralSEO

Jay

@jay52-tx.bsky.social

11 months ago

How To Improve Speed And Performance For A WordPress Site Discover effective strategies to improve WordPress performance and avoid common pitfalls that slow down your website.

How To Improve Speed And Performance For A #WordPress Site || #SEO #GeneralSEO #TechnicalSEO #InternetMarketing

Jay

@jay52-tx.bsky.social

1 year ago

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand) 2025 is the year of brand marketing. Here are 11 smart ways to measure your brand awareness.

How to Measure Brand Awareness in 2025 (AKA the Year of the Brand): Here are 11 workflows you can follow to measure the success of your brand awareness || #SEO #GeneralSEO #DigitalMarketing

Jay

@jay52-tx.bsky.social

1 year ago

Ask An SEO: How Long Does It Take For Schema To Rank? Find out how long it takes for schema to impact search engine rankings. Learn how schema helps search engines understand your page's content and purpose.

Ask An #SEO: How Long Does It Take For Schema To Rank || #SearchMarketing #GeneralSEO #DigitalMarketing

Jay

@jay52-tx.bsky.social

1 year ago

11 SEO Tips To Boost Your Restaurant Visibility In Search Learn strategic and practical tips to boost your restaurant's online visibility and engagement through SEO.

11 #SEO Tips To Boost Your Restaurant Visibility In Search || #GeneralSEO #SearchMarketing #DigitalMarketing