𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝗹𝘆 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁?
According Heather Blundell, UK CEO of Grayling, it’s about more than just communication:
➡ 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲
➡ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆
➡ 𝗖𝗼𝘂𝗿𝗮𝗴𝗲
“𝘛𝘩𝘰𝘴𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘳𝘪𝘷𝘦 𝘥𝘰𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦; 𝘵𝘩𝘦𝘺 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘦, 𝘵𝘢𝘬𝘦 𝘳𝘪𝘴𝘬𝘴 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘦.”
#GlobalPRVoices
“Everyone’s an expert at something. Sharing that expertise is essential to rise above AI’s shifting baseline—make your voice heard, your knowledge shared.”
— Brett Farmiloe, CEO Featured.com
+ Help a Reporter Out (HARO)
#GlobalPRVoices
“The most powerful PR in the next decade might not come from the story pushed out, but from a comment reply. Not from controlling the message, but from relinquishing it. Earning trust via how you adapt, not how you spin.”
— Graham Goodkind, Founder @welcometofrank.bsky.social
#GlobalPRVoices
“𝘐𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘦𝘳𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 — 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭𝘴 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘭𝘪𝘬𝘦 — 𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯, 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦, 𝘯𝘶𝘢𝘯𝘤𝘦𝘥 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘰𝘴𝘦𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘩𝘢𝘴 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵𝘦𝘳.”
— Mark Burey, Director of Communications, Marketing & Brand, HRUC (Harrow, Richmond & Uxbridge Colleges)
#GlobalPRVoices
“𝘠𝘰𝘶𝘳 𝘰𝘯𝘭𝘺 𝘥𝘦𝘧𝘦𝘯𝘤𝘦𝘴 𝘢𝘳𝘦 𝘨𝘶𝘵𝘴, 𝘵𝘪𝘮𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘩𝘢𝘵 𝘣𝘭𝘦𝘦𝘥𝘴.”
This week’s #GlobalPRVoices features @markborkowski.bsky.social on surviving reputational chaos in a world where outrage travels faster than truth.
"𝗗𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 is a serious threat not just to our industry but to society as a whole. Businesses should be more aggressive in taking societal-level action to fight against it."
— Tina McCorkindale, President & CEO, Institute For Public Relations
▶️ bit.ly/44E5FnA
#GlobalPRVoices
"𝙄𝙣 𝙋𝙍, 𝙬𝙤𝙧𝙠 𝙖𝙩 𝙥𝙖𝙘𝙚 𝙗𝙪𝙩 𝙣𝙚𝙫𝙚𝙧 𝙨𝙖𝙘𝙧𝙞𝙛𝙞𝙘𝙚 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙛𝙤𝙧 𝙨𝙥𝙚𝙚𝙙."
— @Jo Carr, Co-founder, @hopeandglorypr.bsky.social
A very timely reminder from Jo. Excellence isn’t just about agility, it’s about intention, craft, and care.
#GlobalPRVoices
"AI renews the role for PR and journalism. Given earned media drives 61% of ChatGPT’s content, we’re building GEO – Generative Engine Optimisation - into our programmes, elevating brands for discovery."
— Daisy Pack, Managing Director, Hunter UK
#GlobalPRVoices @daisypack.bsky.social
"Three key questions on my mind for 2025:
1️⃣ What’s truly influencing people?
2️⃣ Are we reaching them, or actually eliciting a reaction?
3️⃣ How can humanity and creativity make our stories stand out?"
— Gemma Moroney Co-founder, SHOOk
#GlobalPRVoices
"AI is having a dramatic impact on making advertising more efficient and effective. Unfortunately, markets always change faster than marketing!”
— Nirmalya Kumar, Professor of Marketing, Singapore Management University.
#GlobalPRVoices
✨ #GlobalPRVoices ✨
"If attention is the currency of our time, then we should aim for quality, not quantity." — Mark Lowe, Founding Partner, Third City Group.
