No Budget, No Problem: How to Build PR Like a Pro (Even If You’re the Whole Team) Forget $20K/month retainers. Here’s how to earn coverage, build credibility, and drive pipeline with a PR strategy that actually works.

No Budget, No Problem: How to Build PR Like a Pro (Even If You’re the Whole Team)

Learn the exact playbook I’ve used to land coverage, build credibility, and drive pipeline.

kimberleykasper.substack.com/p/no-budget-...

#B2BMarketing #PRstrategy #GrowthAccelerated

Attribution Isn't Dead. You're Just Using It Wrong. Buyers are researching anonymously, but that doesn’t mean attribution is irrelevant. It simply means you need to stop chasing precision and start seeing patterns.

In a world of anonymous buyers and dark funnel activity, attribution still has a role. You just need to use it differently.

I explain how in this week’s post:

open.substack.com/pub/kimberle...

#B2BMarketing #GrowthAccelerated #GTM #DarkSocial

The Power of No: Why Great Marketing Leaders Don't Say Yes to Everything If everything's a yes, your strategy is already a no.

Strong leadership isn’t about doing it all—it’s knowing what not to do.

This week, I wrote about the power of saying no as a marketing leader (especially as a woman), and how it changed everything for me.
kimberleykasper.substack.com/p/the-power-...

#leadership #marketing #focus #GrowthAccelerated