We had a fabulous time today at Pontefract Liquorice Festival #Pontefract #haribo #pontefractliquoricefestival #wakefield #lovepontefract #liquorice @love2woexplore @haribouki_ #haribogoldbears

From heavy metal to Haribo: When your concert snack becomes part of the fan experience, you’ve nailed the brand collab.

Linkin Park got their own sweet mix.

Fans get their sugar high.

And Haribo just got seriously cool.

#BrandCollab #MusicMarketing #HariboGoldbears

Inside a Haribo Factory, Where Gummi Bears Are Born At the German company’s first US production facility, making the chewy, rainbow-colored confections is the opposite of child’s play.

#HariboGoldBears a weakness of mine. Paywalled, but if you love the gummies worth trying.
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