Hato’s rebrand repositions New Contemporaries as a more “nimble” institution In line with New Contemporaries’ 2025 exhibition, the organisation’s rebrand marks 75 years at the cutting edge of British art.

Always a pleasure to see #HatoStudio 's work. This rebrand for the #NewContemporaries 75th anniversary (showing this year at the ICA in London) raises many questions about how graphics can contribute to the "continuously changing collection of matter".

www.itsnicethat.com/articles/hat...