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Hotel Distribution’s New Battlefield: When OTAs Become Lifestyle Marketplaces The competitive landscape among Airbnb, Booking.com, and Vrbo is rapidly evolving, with each platform adopting distinct strategies to capture market share in alternative accommodations and the…

Online travel sites like Airbnb and Booking .com are evolving into lifestyle hubs, adding lucrative services like spa sessions and tours. As they broaden their scope, hotels must innovate in partnerships and distribution to maintain control. #TravelInnovation #HotelInsights

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