Shortcut We used to create campaigns for Miller Brewing Company that existed solely in places where you could buy beer. We called it “the last five feet of the sale”, when you were standing with money in yo…

What does @MillerLite, #MillerGenuineDraft, @millerhighlife, @Molson_Canadian, #MickeysMaltLiquor, #IcehouseBeer & @Leinenkugels have to do with language & rhetoric & making? Find out in our review of @jdpollack’s #Shortcut: the-agency-review.com/shortcut #analogy #writing #marketing