Levi's taps Shaboozey, Matty Matheson to revive rugged Americana in cinematic 'Icons' campaign Image: Levi's Levi’s is giving its Western legacy a cinematic twist in a new global campaign that pairs heritage with attitude. The “Icons” series, unveiled August 25, stars Grammy-nominated country a...

Levi’s teams up with Shaboozey and Matty Matheson to put a modern spin on rugged Americana. Trucker jackets, flaming cars, and denim dreams—what’s not to love? 🤠 #Levis #IconsCampaign #MattyMatheson #Shaboozey #DenimFashion