Call of Duty: Black Ops 6 now shows you microtransaction ads when you swap weapons Eagle-eyed Call of Duty: Black Ops 6 players have spotted a new feature on the weapon selection menu.

Call of Duty: Black Ops 6 now shows you microtransaction ads when you swap weapons buff.ly/7TCHJe6

#BlackOps6 #CallOfDuty #MicrotransactionAds #WeaponSwapAds #InGameAds #PlayerBacklash #Activision #GamingControversy #Eurogamer #FPSGaming

Activision says gross Call of Duty loadout screen ads were only a test that was added “in error”, but it doesn’t excuse how vile that test is Call of Duty added in-game ads to the Black Ops 6 loadout screen, but Activision is claiming the gross update was added by mistake.

Activision says gross Call of Duty loadout screen ads were only a test that was added “in error”, but it doesn’t excuse how vile that test is buff.ly/T2QHEDZ

#CallOfDuty #BlackOps6 #Warzone #InGameAds #LoadoutScreen #Microtransactions #Activision #GamingControversy #PlayerBacklash #VideoGamer

Final thought:

Gaming is the new mall.

If you’re not running ads in games,
↳ You’re not where your buyers already are.

#GamingMarketing #InGameAds #AdTech

📦 Treasure chests, loot drops, hidden crates—staples in gaming, holding the promise of epic gear or power-ups to boost your character.

In in-game advertising, those treasure troves are gaming companies, packed with actionable data that can fuel campaigns both in-game and beyond. 🎮 #InGameAds

So, what’s fueling this growth? Gaming is massive on console & PC, but look around the subway, bus, or train. Everywhere, someone’s playing Candy Crush or Royal Kingdom (my new obsession). Gaming is booming across all platforms—mobile, console, & PC—and it’s just getting started! #InGameAds

Big move from Roblox! 🎮🚀 Partnering with PubMatic, they're rolling out video ads on in-game billboards for users 13+. Creators opting in earn a share of ad revenue, but will this decision stir up controversy in the gaming community? #Roblox #InGameAds #Monetization