Quick comment & guidance on dodging fake influence: social media manipulation and measurement, with special thanks to @ralflittle and @ketchumpr colleagues for wisdom http://wadds.co/2nsDbHX #InfluenceLive
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#InfluenceLive
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“There’s not a single scrap of evidence that can persuade most Twitter users.”
“Blocking is a badge of honour. Don’t do it.”
“Treat trolls with sass, and then mute and don’t listen anymore.”
@RalfLittle #InfluenceLive
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“I’d be a lot happy if I didn’t use Twitter. No one is interested in furthering thought or debate.”
“But it’s the first thing I do when I wake up.”
@RalfLittle is 37.
#InfluenceLive
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“Directors use Instagram and Twitter followers as a casting metric. It’s no wonder people game metrics.”
@RalfLittle #InfluenceLive
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Wide ranging discussion between @RalfLittle and @Hallmeister about social media.
#1 Opinions are equal to fact. Both move at equal speed
#2 People aren’t allow to change their mind
#3 Issue for high profile public figures is purpose vs self promotion
#InfluenceLive
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Conversation between @RalfLittle and @Hallmeister about Twitter, @NHS and @jeremy_hunt #InfluenceLive
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Twitter has politicised a generation; we’ve never been more exposed to people’s opinion and debate; that’s got to be a good thing says @RalfLittle #InfluenceLive
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A hashtag to keep your eye on this afternoon: influence, PR and comms #InfluenceLive
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GQ editor @DylanJonesGQ speaking at launch of @CIPR_UK Influence magazine last night @KetchumUK ⚡️ “#InfluenceLive”
https://x.com/i/moments/836835389105192962
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"I don't do Twitter. I haven't enough opinions. Strikes me it's just people shouting at other. It's banal" @DylanJonesGQ #InfluenceLive
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I'm not a conspiracy theorist but #EnvelopeGate is distinctly fishy says @DylanJonesGQ #InfluenceLive #Oscar2017
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Programmatic ads can deliver whatever audience you want, wherever you want it, at scale. Google does it all day @DylanJonesGQ #InfluenceLive
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Ad revenue hasn't followed readers online. That's got to be [old media's] fault for not innovating @DylanJonesGQ #InfluenceLive
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A large percentage of content that ends up in our magazine is PR driven. We need personalisation @DylanJonesGQ #InfluenceLive
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Everyone with a mobile phone thinks they're in media. The world is flat. Quality is all we've got @DylanJonesGQ #InfluenceLive
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Smart well thought out personal pitches cut through @DylanJonesGQ #InfluenceLive
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No one ever pitches me [...] but I get plenty of spammed press releases @DylanJonesGQ #InfluenceLive
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