#InfluencersGoingGreen

Influencers going green: How exhibited climate activism and message-sidedness affect the impact of greenfluencer posts - Nomos eLibrary Während sich der Diskurs über den Klimawandel intensiviert und sich die Klimakrise zuspitzt, kommunizieren immer mehr Social Media Influencer über Nachhal…

#InfluencersGoingGreen 🌱
Together with @lukashess.bsky.social and @nadinestrauss.bsky.social, I explored whether exhibiting climate activism and using critical (two-sided) posts influence the impact of greenfluencers and their promoted products.
👉 Read the paper: www.doi.org/10.5771/2192...